by Bryony Thomas | About the book, Influencer Icecream, The Logic Sandwich, Time Triangle
All this week I’ll be introducing the Watertight Marketing Framework – giving you the headlines on the key concepts explored in Part Two of the the book. Understanding how real people really buy things is central to getting your business onto an upward...
by Bryony Thomas | About the book
Working with Simon Ellinas on the cartoons that kick off each of the four Parts and most of the eleven chapters in Watertight Marketing was so enjoyable. And, I’m delighted to have had feedback already from people telling me how refreshing it is have such a...
by Bryony Thomas | Bucket, Case Study, Leak #3: No Emotional Connection
I’ve just come off a coaching call with a client, we’re working on stemming Leak #3: No emotional connection and we got to talking about their visuals. There are two areas I ask clients to look at when considering their company’s visual identity...
by Bryony Thomas | About the book
Working with Lizzie Everard on putting my ideas into pictures was a fantastic process. I speak in visual analogies, so seeing this come to life was just brilliant. She challenged me to make it as clear and engaging as possible, and together I think we’ve made...