A Watertight Marketing operation has a tool, technique or activity that acts as a stepping stone for each of the thought processes in a considered buying decision. But, what are they?

The model I find most useful, and use as the basis for the Watertight Marketing Framework is based on one originally devised by Dr Philip Kotler. Here it is with my interpretation of how this manifests in actions by the buyer...

Buying decision

© Bryony Thomas

Bryony Thomas

Bryony Thomas

Author and Founder, Watertight Marketing

Bryony is an inspirational marketing speaker, and author of Watertight Marketing (Panoma Press, £14.99). Billed by Start Your Business Magazine as “a must for small businesses.” It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”

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