The Four Foundation Leaks

The Four Foundation Leaks

For many businesses marketing is something that’s done when the sales pipeline looks a little dry. Then, it’s heads down to deliver the paying work that comes your way. This is truer still in smaller businesses, or where the people your buyers want to talk to during...
How real people really buy things

How real people really buy things

If you understand the thought processes that a buyer goes through when buying the kind of thing you sell, you'll be much better able to affect the outcome to mean that they buy exactly the thing you sell. We are, of course, all individuals and no two people think in...

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