08.11.2013, Bristol – The book which reveals how to stop pouring money into a ‘leaking bucket’ and focus on ‘watertight marketing’ strategies that lead to sustainable, long-term sales results has been selected as the Chartered Institute of Marketing’s Book of the Month for November.
Described as a ‘breakthrough marketing book for small businesses’, Watertight Marketing by Bryony Thomas has received much acclaim since its release at the start of the year.
Particularly noted for its avoidance of jargon and easy to understand concepts, Watertight Marketing tackles the business fundamentals from the bottom up and helps identify the ‘leaks’ across the whole buying process that result in valuable profit and expenditure being wasted.
The book brings together Bryony’s extensive and impressive marketing career. She estimates that she’d clocked up over 30,000 hours of marketing experience across more than 200 companies before putting pen to paper. Pulling this together into a comprehensive step-by-step methodology; the book helps businesses to take control of their growth. Readers are guided through, and supported with an extensive online toolkit, so that they can step off the roller coaster of ‘yo-yo sales results’ to get their business on a sustainable, upward curve.
What makes the Watertight Marketing even more interesting is the story of how it came into being in the first place. This was one of the first crowd-funded business books in the UK. Bryony secured over £5,000 of funding from 87 investors through UK-based platform PleaseFundus to cover the costs of getting the book into print, using cooperative publisher, Panoma Press (formerly Ecademy Press).
Commenting on the selection for CIM Book of the Month, Bryony says:
“The feedback I’ve had from entrepreneurs putting the Watertight Marketing methodology into place has been amazing. It was really important to me that the book was accessible to anyone running a business, not just those with a marketing background. Funnily enough, it’s exactly this that professional marketers have told me they love about it. Many have told me that it’s given them the language and framework to communicate with their bosses and clients. I’m delighted that the world’s leading professional body for marketing has given it their stamp of approval.”
Mindy Gibbins-Klein, publisher of ‘Watertight Marketing’ says:
“We knew there was something really special about Bryony’s book from Day 1. Having so many investors backing her idea and wanting to help her to get her knowledge out to the marketplace really speaks for itself. I’m absolutely thrilled that Watertight Marketing has been selected as the CIM Book of the Month as it really reflects the contribution it makes to the business community.”
Andy Fernandez from the Chartered Institute of Marketing says:
“Marketing is central to any organisations’ growth, but in reaching for that growth marketers must ensure that they are talking the language of business. This will help them to become a convening force within the organisation and will gain the respect and credibility of their peers. Watertight Marketing is an excellent guide on how to achieve that whilst giving them the strategies needed to grow their business.”
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