Reading Time: Depends how many you read!

Part Three of Watertight Marketing is where we get really practical in showing you the proven tweaks to your marketing leaks. There are over 41 key techniques for you to consider. These other books will help you implement the ones you choose. ~ Bryony Thomas, Author | Watertight Marketing

  • Bly, R. W. (2005) 2nd ed. Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells, Henry Holt & Co (Buy on Amazon)
  • Bounds, A. (2007) The Jelly Effect: How to Make Your Communication Stick, Capstone Press (Buy on Amazon)
  • Daffy, C. (1999) 2nd ed. Once a Customer Always a Customer, Oak Tree Press (Buy on Amazon)
  • Edgar, A. (2018) Secrets of Successful Sales, Panoma Press (Buy on Amazon)
  • For more on the Sony Bravia ad mentioned, please visit: http://theinspirationroom.com/ daily/2005/sony-bravia-lcd-screen/
  • Hall, R. (2009) Brilliant Marketing: What the Best Marketers Know, Do and Say, Pearson Education (Buy on Amazon)
  • Jefferson, S. and Tanton, S. (2013) Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success, Kogan Page (Buy on Amazon)
  • Levinson, J. C. (2007) Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits From Your Small Business, Piatkus Books (Buy on Amazon)
  • Lopata, A. (2011) Recommended: How to Sell Through Networking and Referrals, FT Press (Buy on Amazon)
  • Maslen, A. (2007) Write to Sell: The Ultimate Guide to Great Copywriting, Marshall Cavendish (Buy on Amazon)
  • McCandless, D. (2010) Information is Beautiful, HarperCollins (Buy on Amazon)
  • McDonald, M. and Rogers, B. (2001) Key Account Management, Butterworth Heinemann (Buy on Amazon)
  • McFarlan, B. (2003) Drop the Pink Elephant: 21 Steps to Personal Communication Heaven, Capstone Press (Buy on Amazon)
  • Scott, D. M. (2011) 3rd ed. The New Rules of Marketing & PR, John Wiley & Sons (Buy on Amazon)
  • Scott, D. M., Halligan, B. and Shah, D. (2009) Inbound Marketing: Get Found Using Google, Social Media and Blogs, John Wiley & Sons (Buy on Amazon)
  • Townsend, H. (2011) FT Guide to Business Networking: How to Use the Power of Online and Offline Networking for Business Success, Pearson (Buy on Amazon)

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Bryony Thomas

Bryony Thomas

Author & Founder, Watertight Marketing

Bryony Thomas is the creator of the multi-award winning  Watertight Marketing methodology, captured in her best-selling book of the same name. She is one of the UK's foremost marketing thinkers, featured by the likes of Forbes, The Guardian, Business Insider and many more, and in-demand speaker for business conferences, in-house sales days and high-level Board strategy days.

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