Watertight Marketing

The multi-award winning business growth methodology, captured in the best-selling book.

By Bryony Thomas

The Second Edition is here

Released on 31.03.2020

BRYONY’S BOOK & BIRTHDAY BRUNCH

We were live online on 31 March to mark the release of the Second Edition of Watertight Marketing by Bryony Thomas.

 

Your essential manual for confident marketing decisions

Finally, a book that means you can stop wasting money jumping from one marketing tactic to the next, in the hope that the next one will be the answer. You’ll finish this book with a birds-eye view on how marketing, sales and service fit together to underpin sustainable and profitable growth. What’s more, it’s fun to read…

Turn your view of customers inside out

You will see your products and services through fresh eyes and from the perspective of your buyer in a way that helps you to really understand how they make their decisions.

Turn your marketing upside down

One of the many things that sets this book apart is the way that it supports you to sequence your marketing investments, so that each one builds powerfully on the last. You’ll know which of your hundreds of competing marketing options deserve your focus now, later, or never.

About Bryony Thomas

Bryony Thomas is an inspirational marketing speaker, and author of Watertight Marketing (Panoma Press, £14.99). Billed by Start Your Business Magazine as “a must for small businesses.” It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”

Through her book, her speaking, her events and her hands-on support, Bryony Thomas gives entrepreneurs and business leaders the clarity and the confidence structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.

Bryony’s Journey

In 2008, Bryony started the journey towards what is today the Watertight Marketing™ Methodology, supporting up to 1000 organisations through the powerful process at any one time.

  • She was managing telephone fundraising campaigns for the likes of Mind and Help the Aged at age 19.
  • She was designing and running pan-European campaigns for Dell and Microsoft by age 24.
  • She secured a role as divisional director of marketing in FTSE 100, Experian, by age 28.

Bryony Thomas describes her route to entrepreneurship as ‘a curious rebellion’. Her non-traditional upbringing on the hills of South Wales might more typically be associated with a life as an environmental campaigner, or in the creative arts. 

As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading technology marketing agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.

Be among the first to get your hands on the new edition… availible for pre-order now (released 31st March 2020)

"Waffle free advice"

“This is a really well written book from an experienced UK based marketer that is choc full of marketing strategies and tips that work. The cost of this book is a small price to pay for clear, concise, waffle free advice. And if there’s one thing that a small business has to do in order to be successful in today’s crowded marketplace it is to be marketing savvy and to access advice that works in tough times and good times provided they put the time and effort in.” Dee Blick, The Marketing Gym

"A breakthrough book"

“This is a breakthrough marketing book, It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” Mark Mason, MBE

"Free of jargon and compelling"

“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” Nick Dean, Managing Director, Ad Lib Recruitment

Praise for the first edition

A collection of reviews of the first edition left on Amazon

The Profit Priority Profile is a truly useful and helpful tool, that helped us realise there is always a scope for improvement. Leaks are straight forward and easy enough to identify, plan a solution and accordingly apply into practice.

Jelena Tatarenkova Stellarise
Jelena Tatarenkova

Bryony has really helped me see the once daunting sphere of marketing clearly. If you want to improve your marketing – attend!

Rebecca Dobson The Entrepreneur's Godmother
Rebecca Dobson

“Bryony Thomas knows her stuff!! Its great to read about a subject that one is not familiar with and start to get an understanding of how it should and more importantly how ideas can be adopted for your own business. She has a great writing style and puts a lot of effort into demystifying myths about marketing that sometimes exist. Thoroughly recommend it to anyone who wants to get better at marketing their business!”

Amazon Customer ★ ★ ★ ★ ★
Amazon Customer

“It’s hard to express how good I think the Marketing Masterplan is. It’s really brilliantly illuminating, focused and founded in things we can actually do. And, the honesty, generosity and integrity of Bryony’s approach is truly refreshing.”

David Hughes, Director Anatomised
David Hughes, Director

“Bryony was totally engaging from the start. Great opening, which led to a no-nonsense strategy for a watertight marketing campaign. Bryony challenges conventional ideas of sales pipeline and sale ‘funnel’ concepts in a clear and concise way.”

Frank Bastow Academy for Chief Executives
Frank Bastow

The event lived up to its name in terms of  Confidence & Clarity, not sure that conference is the right name but retreat, as suggested by another attendee isn’t either. I would describe it as a truly immersive learning event focused on our personal business priorities. That made it unlike any other conference I’ve ever attended.

Glenda Shawley The Training Pack
Glenda Shawley

“Bryony is that rare breed of speaker that not only brings great ideas wrapped up in a compelling delivery, but also backs it up with case examples and actionable insights. Its clear she has a wealth of strategic marketing experience and feedback from anyone seeing her present is excellent. Hire her if you want a no-nonsense, real-world speaker that can inspire an audience to improve their marketing and take action.”

John Watton, CMO Adobe
John Watton, CMO

I felt it was an incredibly friendly conference and really great to be in a room full of people who all spoke the same language! It made networking easy and interesting. And, almost more importantly it made the group discussions / work in the conference sessions easier to do, even when talking to very different businesses. I learned loads and have practical actions to take away and work on!

Iona Smith New Life Classes
Iona Smith

“For me, the Watertight Marketing book was a real eye opener. It put everything into perspective marketing-wise. It’s helped with my knowledge and, in future there will be nothing random about my marketing activities. Working with Ros, I am confident I have a strategy that will attract and support potential customers as they make their buying decision.”

Julian Farmer

“Exceeded expectations. The Touchpoint Leak Assessment meeting with Rachael was an epiphany.”

Ian Else Ovation Finance
Ian Else

Awards & Accolades for the first edition

A few lovely gongs the first edition has picked up over the last decade…

Rising Star Speaker Awards

Academy for Chief Executives

2016: Awarded to Bryony Thomas for her three-hour workshop for CEOs using the Touchpoint Leaks™ from Chapter 2 of Watertight Marketing.

Marketing Book of the Year

National Indie Excellence Awards

2014: Awarded to Watertight Marketing in recognition of excellence in independent publishing.

Book of the Month

Chartered Institute of Marketing

November 2013

Marketing Book of the Year

Small Business Book Awards

Runner Up 2014

Business Book of the Year

International Book Awards

Finalist 2015

Methodology, Mindset, Movement

Join the growing community of experts and peers

Your copy of Watertight Marketing is accompanied by a powerful set of companion materials. By setting up your free learning account on Watertight Webschool, you can access:

  • 3 free overview courses designed and presented by Bryony Thomas.
  • A powerful set of companion workbooks ant templates.
  • A closed Facebook & LinkedIn Group with direct access to others using the tools as well as the author and Certified Practitioners.
  • Invitation to our annual conference.
  • A range of affordable courses to support you through implementing the ideas.

Get your copy today

This is your first step to sustainable sales results…

When you set up your free learning account on Watertight Webschool, you’ll also be able to upgrade to access the powerful companion workbooks to guide you through implementing every idea for your own organisation.

“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. Bryony is a genius.” Kaia Alexander 

Signed Copy

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Free Sample Chapter

Want a flavour? Help yourself to this free sample chapter.

Buy on Amazon

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A story in numbers

A few figures the first edition racked up since 2013...

Awards

Years as Bestseller

5 Star Average Review

Using Methodology