Watertight Marketing

The multi-award winning business growth methodology, captured in the best-selling book.

By Bryony Thomas

Your essential manual for confident marketing decisions

Finally, a book that means you can stop wasting money jumping from one marketing tactic to the next, in the hope that the next one will be the answer. You’ll finish this book with a birds-eye view on how marketing, sales and service fit together to underpin sustainable and profitable growth. What’s more, it’s fun to read…

Turn your view of customers inside out

You will see your products and services through fresh eyes and from the perspective of your buyer in a way that helps you to really understand how they make their decisions.

Turn your marketing upside down

One of the many things that sets this book apart is the way that it supports you to sequence your marketing investments, so that each one builds powerfully on the last. You’ll know which of your hundreds of competing marketing options deserve your focus now, later, or never.

About Bryony Thomas

Bryony Thomas is an inspirational marketing speaker, and author of Watertight Marketing (Panoma Press, £14.99). Billed by Start Your Business Magazine as “a must for small businesses.” It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”

Through her book, her speaking, her events and her hands-on support, Bryony Thomas gives entrepreneurs and business leaders the clarity and the confidence structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.

Bryony’s Journey

In 2008, Bryony started the journey towards what is today the Watertight Marketing™ Methodology, supporting up to 1000 organisations through the powerful process at any one time.

  • She was managing telephone fundraising campaigns for the likes of Mind and Help the Aged at age 19.
  • She was designing and running pan-European campaigns for Dell and Microsoft by age 24.
  • She secured a role as divisional director of marketing in FTSE 100, Experian, by age 28.

Bryony Thomas describes her route to entrepreneurship as ‘a curious rebellion’. Her non-traditional upbringing on the hills of South Wales might more typically be associated with a life as an environmental campaigner, or in the creative arts. 

As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading technology marketing agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.

"Waffle free advice"

“This is a really well written book from an experienced UK based marketer that is choc full of marketing strategies and tips that work. The cost of this book is a small price to pay for clear, concise, waffle free advice. And if there’s one thing that a small business has to do in order to be successful in today’s crowded marketplace it is to be marketing savvy and to access advice that works in tough times and good times provided they put the time and effort in.” Dee Blick, The Marketing Gym

"A breakthrough book"

“This is a breakthrough marketing book, It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” Mark Mason, MBE

"Free of jargon and compelling"

“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” Nick Dean, Managing Director, Ad Lib Recruitment

“An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!”

Jo Reid, MD Calvium
Jo Reid, MD

Watertight Marketing is a fantastic tool that enables you to quickly create a powerful priority action plan so that I can focus clients on where they need to go.

Stephen Bateman Certified Practitioner
Stephen Bateman

The Profit Priority Profile is a truly useful and helpful tool, that helped us realise there is always a scope for improvement. Leaks are straight forward and easy enough to identify, plan a solution and accordingly apply into practice.

Jelena Tatarenkova Stellarise
Jelena Tatarenkova

Extremely useful insights into marketing for small businesses.

Sarah Challis Certified Practitioner
Sarah Challis

“Bryony recently spoke at a event for leaders in the South West – Leaders Connect. She blew me away. Her speaking style is dynamic, energetic, personable and easy to understand (non of that typical marketing jargon!). Afterwards, a few of the event delegates, myself included, described feeling a sense of relief that we don’t need to plough endless time and funds into new marketing tools (turning on many taps!) and instead need to focus on fixing any leaks in the bucket. Bryony gave practical and tangible ways of doing this, that were also cost effective – perfect for a group of busy leaders, many from Non-Profit organisations with limited budgets. I can’t recommend Bryony highly enough. She is a top-rate speaker and marketing guru.”

Charly White

I really enjoyed it and the fact that it was very interactive, hands-on, and allowed everyone to come up with tangible ideas and action points.

Delphine Gattaz Made Tech
Delphine Gattaz

I have found this process so enlightening. The video is a great tool. We went through this as a small team and being able to pause the video and have discussions was so beneficial as it allowed us to debate the points raised and consider some small changes which could be implemented immediately. Your feedback after analysis is encouraging and gives us some specific and very achievable goals which won’t cost us too much to implement. Thank you again, I came away feeling inspired.

Christina Kennedy, Head of Trustees The Carymoor Environmental Trust
Christina Kennedy, Head of Trustees

@bryonythomas Thank you Bryony. The cohesive way you’ve put Watertight Marketing together is amazing. It sets a new benchmark. — (@marketingwizdom) August 20, 2013

Robert Clay Marketing Wizdom
Robert Clay

This tool was fantastic! Wasn’t at all surprised by the top red leak – 8 – and this will be a priority going forward, and, its has come at the right time as we’re looking at tweaking the website, too. It will also inform the next year’s marketing plan and strategy. Looking forward to amending the plan in accordance with the findings from the tool.

Sara Parker Face For Business
Sara Parker

“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I’d been wrestling with for over four years!”

Julie Peel, Founder & Jeweller Inspired Design
Julie Peel, Founder & Jeweller

Rising Star Speaker Awards

Academy for Chief Executives

2016: Awarded to Bryony Thomas for her three-hour workshop for CEOs using the Touchpoint Leaks™ from Chapter 2 of Watertight Marketing.

Marketing Book of the Year

National Indie Excellence Awards

2014: Awarded to Watertight Marketing in recognition of excellence in independent publishing.

Book of the Month

Chartered Institute of Marketing

November 2013

Marketing Book of the Year

Small Business Book Awards

Runner Up 2014

Business Book of the Year

International Book Awards

Finalist 2015

Methodology, Mindset, Movement

Join the growing community of experts and peers

Your copy of Watertight Marketing is accompanied by a powerful set of companion materials. By setting up your free learning account on Watertight Webschool, you can access:

  • 3 free overview courses designed and presented by Bryony Thomas.
  • A powerful set of companion workbooks ant templates.
  • A closed Facebook & LinkedIn Group with direct access to others using the tools as well as the author and Certified Practitioners.
  • Invitation to our annual conference.
  • A range of affordable courses to support you through implementing the ideas.

Get your copy today

This is your first step to sustainable sales results…

When you set up your free learning account on Watertight Webschool, you’ll also be able to access the powerful companion workbooks to guide you through implementing every idea for your own organisation.

“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. Bryony is a genius.” Kaia Alexander 

Signed Copy

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Free Sample Chapter

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Awards

Years as Bestseller

5 Star Reviews

Using Methodology

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