The multi-award winning business growth methodology, captured in the best-selling book.
By Bryony Thomas
The Second Edition is here
Released on 31.03.2020
Your essential manual for confident marketing decisions
Finally, a book that means you can stop wasting money jumping from one marketing tactic to the next, in the hope that the next one will be the answer. You’ll finish this book with a birds-eye view on how marketing, sales and service fit together to underpin sustainable and profitable growth. What’s more, it’s fun to read…
Turn your view of customers inside out
You will see your products and services through fresh eyes and from the perspective of your buyer in a way that helps you to really understand how they make their decisions.
Turn your marketing upside down
One of the many things that sets this book apart is the way that it supports you to sequence your marketing investments, so that each one builds powerfully on the last. You’ll know which of your hundreds of competing marketing options deserve your focus now, later, or never.
"Waffle free advice"
“This is a really well written book from an experienced UK based marketer that is choc full of marketing strategies and tips that work. The cost of this book is a small price to pay for clear, concise, waffle free advice. And if there’s one thing that a small business has to do in order to be successful in today’s crowded marketplace it is to be marketing savvy and to access advice that works in tough times and good times provided they put the time and effort in.” Dee Blick, The Marketing Gym
"A breakthrough book"
“This is a breakthrough marketing book, It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” Mark Mason, MBE
"Free of jargon and compelling"
“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” Nick Dean, Managing Director, Ad Lib Recruitment
Praise for the first edition
A collection of reviews of the first edition left on Amazon
“Bryony Thomas knows her stuff!! She has a great writing style and puts a lot of effort into demystifying myths about marketing that sometimes exist. Thoroughly recommend it to anyone who wants to get better at marketing their business!”
I love being part of a collaborative community with such breadth of expertise. There really is strength in numbers, which is great when you work on your own a lot.
“Bryony knocked it out of the park! Some of the comments from our members:
- “Practical, passionate, relevant, simple”
- “Brilliant speaker – we’ve had many… Bryony is one of the best”
- “Best marketing speaker I have ever seen (I’ve seen her twice now)”
Her fabulous content/expertise and exceptional presentation skills would be hugely appreciated and valued by any audience. If you are considering Bryony for a presentation on a small stage or big one, book her! You can thank me later.”
“We doubled both turnover and profit in 12 months by following Bryony’s Marketing Masterplan. Joining the online course working through the book in more detail, with weekly Q&A calls with the author, Bryony Thomas was without doubt the best marketing decision I’ve ever made.”
“Bryony recently delivered a presentation at our National Conference, to an audience of over 180 delegates from the housing support sector. Her talk was nothing short of excellent, getting the attendees to actively participate in the session and produce a clear action plan that they could start implementing the next day.”
“Bryony recently presented her Tweak Your Leaks, Double Your Profits workshop to one of my Vistage Business Leader groups to universal acclaim. It’s a great session packed with content & delivered in an enthusiastic, engaging and informal style. Was well received and resonated with all group members. There is a significant amount of content, augmented by well-conceived workbooks and a clear progression through 3 sections resulting in everyone having a marketing priority plan. Tremendous value felt by all and the offer by Bryony to reconnect in a few months was universally appreciated. The time spent at the end of the session to come up with a couple of specific actions related to their own businesses was also highly valued. Bryony has a very engaging, warm, friendly style which she uses to great effect in communicating ideas, concepts and practical assistance. I would happily recommend Bryony to anyone who would like themselves & their teams to be more confident in effectively delivering their marketing plan.”
Thank you for organising such a useful conference! We found it both enjoyable and beneficial, and it has covered all the aspects we came for: ideas, knowledge, proven experience and success and networking opportunities. Confidence and Clarity – achieved!
“The Touchpoint Leak™ Assessment is the best tool I have ever seen in helping someone organise their marketing priorities while taking in the whole picture. I’m going to be recommending it to all my customers – it’s a must.”
Real energy and desire for delegates to take learnings and thoughts to action – and a commitment to help get it done. Very friendly. Expertly organised and delivered.
This tool was fantastic! Wasn’t at all surprised by the top red leak – 8 – and this will be a priority going forward, and, it has come at the right time as we’re looking at tweaking the website, too. It will also inform the next year’s marketing plan and strategy. Looking forward to amending the plan in accordance with the findings from the tool.
Awards & Accolades for the first edition
A few lovely gongs the first edition has picked up over the last decade…
Rising Star Speaker Awards
Academy for Chief Executives
2016: Awarded to Bryony Thomas for her three-hour workshop for CEOs using the Touchpoint Leaks™ from Chapter 2 of Watertight Marketing.
Marketing Book of the Year
National Indie Excellence Awards
2014: Awarded to Watertight Marketing in recognition of excellence in independent publishing.
Book of the Month
Chartered Institute of Marketing
Marketing Book of the Year
Small Business Book Awards
Runner Up 2014
Business Book of the Year
International Book Awards
Methodology, Mindset, Movement
Join the growing community of experts and peers
Your copy of Watertight Marketing is accompanied by a powerful set of companion materials. By setting up your free learning account on Watertight Webschool, you can access:
- 3 free overview courses designed and presented by Bryony Thomas.
- A powerful set of companion workbooks ant templates.
- A closed Facebook & LinkedIn Group with direct access to others using the tools as well as the author and Certified Practitioners.
- Invitation to our annual conference.
- A range of affordable courses to support you through implementing the ideas.
Get your copy today
This is your first step to sustainable sales results…
When you set up your free learning account on Watertight Webschool, you’ll also be able to upgrade to access the powerful companion workbooks to guide you through implementing every idea for your own organisation.
“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. Bryony is a genius.” Kaia Alexander