The multi-award winning business growth methodology, captured in the best-selling book.
By Bryony Thomas
The Second Edition is here
Released on 31.03.2020
Your essential manual for confident marketing decisions
Finally, a book that means you can stop wasting money jumping from one marketing tactic to the next, in the hope that the next one will be the answer. You’ll finish this book with a birds-eye view on how marketing, sales and service fit together to underpin sustainable and profitable growth. What’s more, it’s fun to read…
Turn your view of customers inside out
You will see your products and services through fresh eyes and from the perspective of your buyer in a way that helps you to really understand how they make their decisions.
Turn your marketing upside down
One of the many things that sets this book apart is the way that it supports you to sequence your marketing investments, so that each one builds powerfully on the last. You’ll know which of your hundreds of competing marketing options deserve your focus now, later, or never.
"Waffle free advice"
“This is a really well written book from an experienced UK based marketer that is choc full of marketing strategies and tips that work. The cost of this book is a small price to pay for clear, concise, waffle free advice. And if there’s one thing that a small business has to do in order to be successful in today’s crowded marketplace it is to be marketing savvy and to access advice that works in tough times and good times provided they put the time and effort in.” Dee Blick, The Marketing Gym
"A breakthrough book"
“This is a breakthrough marketing book, It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” Mark Mason, MBE
"Free of jargon and compelling"
“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” Nick Dean, Managing Director, Ad Lib Recruitment
Praise for the first edition
A collection of reviews of the first edition left on Amazon
“It was a really structured approach to marketing that meant that we could organise our thoughts, to see the bigger picture. From this, we were able to break down long-term goals into specific actions that we can actually put into practice. As a result business grew three-fold within 12 months, and we’ve now hit £5m turnover.”
“I have been organising events for the CIM for around six years and I can honestly say that Bryony is one of the best presenters I have had the pleasure of working with. As well as being a very engaging speaker, personally I find her approach to small business marketing has amazing clarity and borders on the ‘genius’.”
I love being part of a collaborative community with such breadth of expertise. There really is strength in numbers, which is great when you work on your own a lot.
“Watertight Marketing has enabled me to implement a huge change here at Face for Business – we’ve gone back to basics to ensure our bucket has no holes. The course has opened all our eyes and proved to us what we need to get right and implement in order to proceed with effective marketing. I cannot recommend the Masterplan programme enough.”
“Bryony has great energy, structure and sense of humour! This ensured superb engagement throughout my Academy for Chief Executives member workshop. A practical approach with everyone going away with light bulb moments and actions to implement within their business. A great combination of knowledge, content and delivery worked and is highly recommended!”
“Bryony’s Watertight Marketing methodology has been invaluable for our company. This isn’t your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!”
“The Watertight Marketing process very quickly helped us realise that our existing marketing wasn’t always reaching the right decision makers. That was the first eye opener for us. Joshua has been a quality individual bringing astute analysis right from the start. He has, without a doubt, changed a lot of the things we do. He made a huge difference and we are all delighted with that. His knowledge and appreciation of how the methodology works for us has been first class.”
The Profit Priority Profile has been the single best tool so far! Before any of the Touchpoint Leaks™, this gets me thinking. I’ve used it with my team too and it has brought up some great discussions as to where we put people and of course how to shift. I’d spend a whole day on this!!
“This book delivers exceptional value and clarity for all businesses to achieve a watertight marketing strategy.”
“For me, the Watertight Marketing book was a real eye opener. It put everything into perspective marketing-wise. It’s helped with my knowledge and, in future there will be nothing random about my marketing activities. Working with Ros, I am confident I have a strategy that will attract and support potential customers as they make their buying decision.”
Awards & Accolades for the first edition
A few lovely gongs the first edition has picked up over the last decade…
Rising Star Speaker Awards
Academy for Chief Executives
2016: Awarded to Bryony Thomas for her three-hour workshop for CEOs using the Touchpoint Leaks™ from Chapter 2 of Watertight Marketing.
Marketing Book of the Year
National Indie Excellence Awards
2014: Awarded to Watertight Marketing in recognition of excellence in independent publishing.
Book of the Month
Chartered Institute of Marketing
Marketing Book of the Year
Small Business Book Awards
Runner Up 2014
Business Book of the Year
International Book Awards
Methodology, Mindset, Movement
Join the growing community of experts and peers
Your copy of Watertight Marketing is accompanied by a powerful set of companion materials. By setting up your free learning account on Watertight Webschool, you can access:
- 3 free overview courses designed and presented by Bryony Thomas.
- A powerful set of companion workbooks ant templates.
- A closed Facebook & LinkedIn Group with direct access to others using the tools as well as the author and Certified Practitioners.
- Invitation to our annual conference.
- A range of affordable courses to support you through implementing the ideas.
Get your copy today
This is your first step to sustainable sales results…
When you set up your free learning account on Watertight Webschool, you’ll also be able to upgrade to access the powerful companion workbooks to guide you through implementing every idea for your own organisation.
“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. Bryony is a genius.” Kaia Alexander