The multi-award winning business growth methodology, captured in the best-selling book.
By Bryony Thomas
The Second Edition is here
Released on 31.03.2020
Your essential manual for confident marketing decisions
Finally, a book that means you can stop wasting money jumping from one marketing tactic to the next, in the hope that the next one will be the answer. You’ll finish this book with a birds-eye view on how marketing, sales and service fit together to underpin sustainable and profitable growth. What’s more, it’s fun to read…
Turn your view of customers inside out
You will see your products and services through fresh eyes and from the perspective of your buyer in a way that helps you to really understand how they make their decisions.
Turn your marketing upside down
One of the many things that sets this book apart is the way that it supports you to sequence your marketing investments, so that each one builds powerfully on the last. You’ll know which of your hundreds of competing marketing options deserve your focus now, later, or never.
Be among the first to get your hands on the new edition… availible for pre-order now (released 31st March 2020)
"Waffle free advice"
“This is a really well written book from an experienced UK based marketer that is choc full of marketing strategies and tips that work. The cost of this book is a small price to pay for clear, concise, waffle free advice. And if there’s one thing that a small business has to do in order to be successful in today’s crowded marketplace it is to be marketing savvy and to access advice that works in tough times and good times provided they put the time and effort in.” Dee Blick, The Marketing Gym
"A breakthrough book"
“This is a breakthrough marketing book, It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” Mark Mason, MBE
"Free of jargon and compelling"
“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” Nick Dean, Managing Director, Ad Lib Recruitment
Praise for the first edition
A collection of reviews of the first edition left on Amazon
The Confidence & Clarity Conference 2018 opened my eyes more to how we can take our marketing to the next level… Probably the best conference I’ve been on to date.
“Bryony’s Watertight Marketing methodology has been invaluable for our company. This isn’t your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!”
I love being part of a collaborative community with such breadth of expertise. There really is strength in numbers, which is great when you work on your own a lot.
Two intense days of learning and understanding the real application of marketing.
Thank you for organising such a useful conference! We found it both enjoyable and beneficial, and it has covered all the aspects we came for: ideas, knowledge, proven experience and success and networking opportunities. Confidence and Clarity – achieved!
The event lived up to its name in terms of Confidence & Clarity, not sure that conference is the right name but retreat, as suggested by another attendee isn’t either. I would describe it as a truly immersive learning event focused on our personal business priorities. That made it unlike any other conference I’ve ever attended.
Masses of superb actionable content, a must attend if you are serious about sorting your marketing. 10/10
The Profit Priority Profile is a great tool to see exactly where and how to start tweaking your leaks. Looking at the whole process can be a bit daunting so this bite size chunk is great for getting you started.
“It’s hard to express how good I think the Marketing Masterplan is. It’s really brilliantly illuminating, focused and founded in things we can actually do. And, the honesty, generosity and integrity of Bryony’s approach is truly refreshing.”
Perfect to use as a structure for a client engagement. Plus, with all the additional resources you can access a lot of well thought out support.
Awards & Accolades for the first edition
A few lovely gongs the first edition has picked up over the last decade…
Rising Star Speaker Awards
Academy for Chief Executives
2016: Awarded to Bryony Thomas for her three-hour workshop for CEOs using the Touchpoint Leaks™ from Chapter 2 of Watertight Marketing.
Marketing Book of the Year
National Indie Excellence Awards
2014: Awarded to Watertight Marketing in recognition of excellence in independent publishing.
Book of the Month
Chartered Institute of Marketing
Marketing Book of the Year
Small Business Book Awards
Runner Up 2014
Business Book of the Year
International Book Awards
Methodology, Mindset, Movement
Join the growing community of experts and peers
Your copy of Watertight Marketing is accompanied by a powerful set of companion materials. By setting up your free learning account on Watertight Webschool, you can access:
- 3 free overview courses designed and presented by Bryony Thomas.
- A powerful set of companion workbooks ant templates.
- A closed Facebook & LinkedIn Group with direct access to others using the tools as well as the author and Certified Practitioners.
- Invitation to our annual conference.
- A range of affordable courses to support you through implementing the ideas.
Get your copy today
This is your first step to sustainable sales results…
When you set up your free learning account on Watertight Webschool, you’ll also be able to upgrade to access the powerful companion workbooks to guide you through implementing every idea for your own organisation.
“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. Bryony is a genius.” Kaia Alexander