Watertight Marketing

The multi-award winning business growth methodology, captured in the best-selling book.

By Bryony Thomas

Now in its second edition

Full revised and expanded, with two new frameworks, 20+ new case studies, and a fully refreshed naming structure to help you navigate to the areas you need to focus on.

Your essential manual for confident marketing decisions

Finally, a book that means you can stop wasting money jumping from one marketing tactic to the next, in the hope that the next one will be the answer. You’ll finish this book with a birds-eye view on how marketing, sales and service fit together to underpin sustainable and profitable growth. What’s more, it’s fun to read…

Watertight Marketing Book

Turn your view of customers inside out

You will see your products and services through fresh eyes and from the perspective of your buyer in a way that helps you to really understand how they make their decisions.

Turn your marketing upside down

One of the many things that sets this book apart is the way that it supports you to sequence your marketing investments, so that each one builds powerfully on the last. You’ll know which of your hundreds of competing marketing options deserve your focus now, later, or never.

About Bryony Thomas

Bryony Thomas is an inspirational marketing speaker, and author of Watertight Marketing (Panoma Press, £14.99). Billed by Start Your Business Magazine as “a must for small businesses.” It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”

Through her book, her speaking, her events and her hands-on support, Bryony Thomas gives entrepreneurs and business leaders the clarity and the confidence structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.

Bryony’s Journey

In 2008, Bryony started the journey towards what is today the Watertight Marketing™ Methodology, supporting up to 1000 organisations through the powerful process at any one time.

  • She was managing telephone fundraising campaigns for the likes of Mind and Help the Aged at age 19.
  • She was designing and running pan-European campaigns for Dell and Microsoft by age 24.
  • She secured a role as divisional director of marketing in FTSE 100, Experian, by age 28.

Bryony Thomas describes her route to entrepreneurship as ‘a curious rebellion’. Her non-traditional upbringing on the hills of South Wales might more typically be associated with a life as an environmental campaigner, or in the creative arts. 

As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading technology marketing agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.

"Waffle free advice"

“This is a really well written book from an experienced UK based marketer that is choc full of marketing strategies and tips that work. The cost of this book is a small price to pay for clear, concise, waffle free advice. And if there’s one thing that a small business has to do in order to be successful in today’s crowded marketplace it is to be marketing savvy and to access advice that works in tough times and good times provided they put the time and effort in.” Dee Blick, The Marketing Gym

"A breakthrough book"

“This is a breakthrough marketing book, It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” Mark Mason, MBE

"Free of jargon and compelling"

“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” Nick Dean, Managing Director, Ad Lib Recruitment

Praise for the first edition

A collection of reviews of the first edition left on Amazon

Real energy and desire for delegates to take learnings and thoughts to action – and a commitment to help get it done. Very friendly. Expertly organised and delivered.

Rachael Wheatley Bluegreen Learning
Rachael Wheatley

“What makes the Watertight Marketing approach stand out from the crowd of fluffy marketeers is direct linkage of effort to return, all marketing activity is carried out because it leads to improved sales, Bryony’s no nonsense approach was a revelation and a relief. I can not praise Watertight Marketing highly enough and thoroughly recommend them to anyone who needs an expert marketeer on their side.”

Dave James, Managing Director Ascentor
Dave James, Managing Director

“Great way to integrate marketing with sales”

Sarah H. 
Sarah H.

Thank you for organising such a useful conference! We found it both enjoyable and beneficial, and it has covered all the aspects we came for: ideas, knowledge, proven experience and success and networking opportunities. Confidence and Clarity – achieved!

Jelena Tatarenkova Stellarise
Jelena Tatarenkova

“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I’d been wrestling with for over four years!”

Julie Peel, Founder & Jeweller Inspired Design
Julie Peel, Founder & Jeweller

“This is a brilliant and inspirational update not a new book”

Cheryl Crichton 
Cheryl Crichton

““The Masterplan process has made me focus on exactly who I want to be working with.”

Amanda Thomas Photographer
Amanda Thomas

Very good facilitation. Peter engaged the audience well and stepped us through the leaks in a clear and concise manner. I think the Touchpoint Leak™ Assessment is a very clear and simple tool to identify areas of focus on a potentially very broad and confusing topic. I identified a number of clear actions to take away to improve my marketing approach.

Duncan Hodgson Silver Bullet Business Training
Duncan Hodgson

Great chance to meet with other people in marketing or running SMEs.

Lots of useful workshops and workbooks for identifying problems and opportunities in your business.

A great event to go to with another member of your team (co-founder or colleague) to help get them to understand the importance of implementing a Watertight Marketing methodology and to get a much clearer strategy going forwards.

Sam Harris Postary
Sam Harris

“The Masterplan course has also helped me focus on the right kind of customers for me and my business – I have a number of different projects in progress but I now know exactly how to showcase the best ones as testimonials that will attract more of the same.”

Julian Farmer

Awards & Accolades for the first edition

A few lovely gongs the first edition has picked up over the last decade…

Rising Star Speaker Awards

Academy for Chief Executives

2016: Awarded to Bryony Thomas for her three-hour workshop for CEOs using the Touchpoint Leaks™ from Chapter 2 of Watertight Marketing.

Marketing Book of the Year

National Indie Excellence Awards

2014: Awarded to Watertight Marketing in recognition of excellence in independent publishing.

Book of the Month

Chartered Institute of Marketing

November 2013

Marketing Book of the Year

Small Business Book Awards

Runner Up 2014

Business Book of the Year

International Book Awards

Finalist 2015

Methodology, Mindset, Movement

Join the growing community of experts and peers

Your copy of Watertight Marketing is accompanied by a powerful set of companion materials. By setting up your free learning account on Watertight Webschool, you can access:

  • 3 free overview courses designed and presented by Bryony Thomas.
  • A powerful set of companion workbooks ant templates.
  • A closed Facebook & LinkedIn Group with direct access to others using the tools as well as the author and Certified Practitioners.
  • Invitation to our annual conference.
  • A range of affordable courses to support you through implementing the ideas.

Get your copy today

This is your first step to sustainable sales results…

When you set up your free learning account on Watertight Webschool, you’ll also be able to upgrade to access the powerful companion workbooks to guide you through implementing every idea for your own organisation.

“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. Bryony is a genius.” Kaia Alexander 

Signed Copy

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Free Sample Chapter

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A story in numbers

A few figures since the first edition hit the shelves in 2013...

Awards

Years as Bestseller

5 Star Average Review

Using Methodology