Watertight Marketing

The multi-award winning business growth methodology, captured in the best-selling book.

By Bryony Thomas

Now in its second edition

Full revised and expanded, with two new frameworks, 20+ new case studies, and a fully refreshed naming structure to help you navigate to the areas you need to focus on.

Your essential manual for confident marketing decisions

Finally, a book that means you can stop wasting money jumping from one marketing tactic to the next, in the hope that the next one will be the answer. You’ll finish this book with a birds-eye view on how marketing, sales and service fit together to underpin sustainable and profitable growth. What’s more, it’s fun to read…

Watertight Marketing Book

Turn your view of customers inside out

You will see your products and services through fresh eyes and from the perspective of your buyer in a way that helps you to really understand how they make their decisions.

Turn your marketing upside down

One of the many things that sets this book apart is the way that it supports you to sequence your marketing investments, so that each one builds powerfully on the last. You’ll know which of your hundreds of competing marketing options deserve your focus now, later, or never.

About Bryony Thomas

Bryony Thomas is an inspirational marketing speaker, and author of Watertight Marketing (Panoma Press, £14.99). Billed by Start Your Business Magazine as “a must for small businesses.” It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”

Through her book, her speaking, her events and her hands-on support, Bryony Thomas gives entrepreneurs and business leaders the clarity and the confidence structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.

Bryony’s Journey

In 2008, Bryony started the journey towards what is today the Watertight Marketing™ Methodology, supporting up to 1000 organisations through the powerful process at any one time.

  • She was managing telephone fundraising campaigns for the likes of Mind and Help the Aged at age 19.
  • She was designing and running pan-European campaigns for Dell and Microsoft by age 24.
  • She secured a role as divisional director of marketing in FTSE 100, Experian, by age 28.

Bryony Thomas describes her route to entrepreneurship as ‘a curious rebellion’. Her non-traditional upbringing on the hills of South Wales might more typically be associated with a life as an environmental campaigner, or in the creative arts. 

As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading technology marketing agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.

"Waffle free advice"

“This is a really well written book from an experienced UK based marketer that is choc full of marketing strategies and tips that work. The cost of this book is a small price to pay for clear, concise, waffle free advice. And if there’s one thing that a small business has to do in order to be successful in today’s crowded marketplace it is to be marketing savvy and to access advice that works in tough times and good times provided they put the time and effort in.” Dee Blick, The Marketing Gym

"A breakthrough book"

“This is a breakthrough marketing book, It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” Mark Mason, MBE

"Free of jargon and compelling"

“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” Nick Dean, Managing Director, Ad Lib Recruitment

Praise for the first edition

A collection of reviews of the first edition left on Amazon

Masses of superb actionable content, a must attend if you are serious about sorting your marketing. 10/10

Joanne Manville Joanne Manville Virtual Assistance
Joanne Manville

Bryony is an excellent communicator and an outstanding speaker. She shares her subject matter expertise in an engaging, approachable and crystal clear way. Her methodology is unique, based on solid evidence, real world experience plus a refreshingly creative and humorous twist. More than that though, when she chooses to share her life experiences from stage you see that she’s a woman on a mission to make a difference and ensure her audiences don’t waste time or opportunities. She moved, touched and inspired me. Thank you Bryony.

Antoinette Dale Henderson Gravitas Expert, Speaker & Author
Antoinette Dale Henderson

“One of the tweaks that I made as a direct result of completing Module 1 of the Marketing Masterplan landed me a client that covered the costs of the course three times over.”

Emma Insley Third Sector Consultant, Fundraiser and Facilitator
Emma Insley

Amazing book, easy to follow and written in human language. It’s how to run a business well, written by a marketing expert.

Oliver James 
Oliver James

“The first edition of this book was outstanding, but second time around it is even more concise. Bryony has a unique delivery style which makes her methodology easy to follow which creates great results.
The layout of the new book makes it perfect to revisit over and over again.
Highly recommended.”

Alison Edgar 
Alison Edgar

Some great insights into the theory and practice of marketing and how it fits into the overall objectives of a business, rather than being a single element of business strategy. Gave us lots to think about.

Helen Gillies Founder, Tots Play UK Ltd
Helen Gillies

“We’ve seen a steady improvement in two areas. Firstly, we are getting more enquiries from people we’ve not previously spoken to who have found our content. And, secondly our new marketing activity is also giving our existing clients much more reassurance that they are speaking to the right people.”

Malcolm Miller MD - RTS Group
Malcolm Miller

The Watertight Marketing team recently put our small not for profit company through the Thirteen Touchpoint Leaks™. The results were amazing. They were able to see opportunities that we had never seen before and helped us to think differently about the ones we had identified. I can’t thank the team enough. We are excited about the direction we are heading and we have lots of recommendations to follow to help us get started.

Rhiannon Evans Supporting Justice CIC
Rhiannon Evans

“Bryony recently delivered a presentation at our National Conference, to an audience of over 180 delegates from the housing support sector. Her talk was nothing short of excellent, getting the attendees to actively participate in the session and produce a clear action plan that they could start implementing the next day.”

Angela Pantiru, Events & PR Foundations
Angela Pantiru, Events & PR

“Bryony has great energy, structure and sense of humour! This ensured superb engagement throughout my Academy for Chief Executives member workshop. A practical approach with everyone going away with light bulb moments and actions to implement within their business. A great combination of knowledge, content and delivery worked and is highly recommended!”

Glenn Watkins Academy for Chief Executives
Glenn Watkins

Awards & Accolades for the first edition

A few lovely gongs the first edition has picked up over the last decade…

Rising Star Speaker Awards

Academy for Chief Executives

2016: Awarded to Bryony Thomas for her three-hour workshop for CEOs using the Touchpoint Leaks™ from Chapter 2 of Watertight Marketing.

Marketing Book of the Year

National Indie Excellence Awards

2014: Awarded to Watertight Marketing in recognition of excellence in independent publishing.

Book of the Month

Chartered Institute of Marketing

November 2013

Marketing Book of the Year

Small Business Book Awards

Runner Up 2014

Business Book of the Year

International Book Awards

Finalist 2015

Methodology, Mindset, Movement

Join the growing community of experts and peers

Your copy of Watertight Marketing is accompanied by a powerful set of companion materials. By setting up your free learning account on Watertight Webschool, you can access:

  • 3 free overview courses designed and presented by Bryony Thomas.
  • A powerful set of companion workbooks ant templates.
  • A closed Facebook & LinkedIn Group with direct access to others using the tools as well as the author and Certified Practitioners.
  • Invitation to our annual conference.
  • A range of affordable courses to support you through implementing the ideas.

Get your copy today

This is your first step to sustainable sales results…

When you set up your free learning account on Watertight Webschool, you’ll also be able to upgrade to access the powerful companion workbooks to guide you through implementing every idea for your own organisation.

“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. Bryony is a genius.” Kaia Alexander 

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Free Sample Chapter

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A story in numbers

A few figures since the first edition hit the shelves in 2013...

Awards

Years as Bestseller

5 Star Average Review

Using Methodology