Watertight Marketing

The multi-award winning business growth methodology, captured in the best-selling book.

By Bryony Thomas

Your essential manual for confident marketing decisions

Finally, a book that means you can stop wasting money jumping from one marketing tactic to the next, in the hope that the next one will be the answer. You’ll finish this book with a birds-eye view on how marketing, sales and service fit together to underpin sustainable and profitable growth. What’s more, it’s fun to read…

Turn your view of customers inside out

You will see your products and services through fresh eyes and from the perspective of your buyer in a way that helps you to really understand how they make their decisions.

Turn your marketing upside down

One of the many things that sets this book apart is the way that it supports you to sequence your marketing investments, so that each one builds powerfully on the last. You’ll know which of your hundreds of competing marketing options deserve your focus now, later, or never.

About Bryony Thomas

Bryony Thomas is an inspirational marketing speaker, and author of Watertight Marketing (Panoma Press, £14.99). Billed by Start Your Business Magazine as “a must for small businesses.” It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”

Through her book, her speaking, her events and her hands-on support, Bryony Thomas gives entrepreneurs and business leaders the clarity and the confidence structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.

Bryony’s Journey

In 2008, Bryony started the journey towards what is today the Watertight Marketing™ Methodology, supporting up to 1000 organisations through the powerful process at any one time.

  • She was managing telephone fundraising campaigns for the likes of Mind and Help the Aged at age 19.
  • She was designing and running pan-European campaigns for Dell and Microsoft by age 24.
  • She secured a role as divisional director of marketing in FTSE 100, Experian, by age 28.

Bryony Thomas describes her route to entrepreneurship as ‘a curious rebellion’. Her non-traditional upbringing on the hills of South Wales might more typically be associated with a life as an environmental campaigner, or in the creative arts. 

As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading technology marketing agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.

"Waffle free advice"

“This is a really well written book from an experienced UK based marketer that is choc full of marketing strategies and tips that work. The cost of this book is a small price to pay for clear, concise, waffle free advice. And if there’s one thing that a small business has to do in order to be successful in today’s crowded marketplace it is to be marketing savvy and to access advice that works in tough times and good times provided they put the time and effort in.” Dee Blick, The Marketing Gym

"A breakthrough book"

“This is a breakthrough marketing book, It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” Mark Mason, MBE

"Free of jargon and compelling"

“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” Nick Dean, Managing Director, Ad Lib Recruitment

“The Touchpoint Leak™ Assessment is the best tool I have ever seen in helping someone organise their marketing priorities while taking in the whole picture. I’m going to be recommending it to all my customers – it’s a must.”

Nicola Cook Company Shortcuts
Nicola Cook

“The Watertight Marketing process very quickly helped us realise that our existing marketing wasn’t always reaching the right decision makers. That was the first eye opener for us. Joshua has been a quality individual bringing astute analysis right from the start. He has, without a doubt, changed a lot of the things we do. He made a huge difference and we are all delighted with that. His knowledge and appreciation of how the methodology works for us has been first class.”

Darren Macdonald Head of Sales, MRG Systems
Darren Macdonald

“Bryony has great energy, structure and sense of humour! This ensured superb engagement throughout my Academy for Chief Executives member workshop. A practical approach with everyone going away with light bulb moments and actions to implement within their business. A great combination of knowledge, content and delivery worked and is highly recommended!”

Glenn Watkins Academy for Chief Executives
Glenn Watkins

“Bryony Thomas knows her stuff!! Its great to read about a subject that one is not familiar with and start to get an understanding of how it should and more importantly how ideas can be adopted for your own business. She has a great writing style and puts a lot of effort into demystifying myths about marketing that sometimes exist. Thoroughly recommend it to anyone who wants to get better at marketing their business!”

Amazon Customer ★ ★ ★ ★ ★
Amazon Customer

“Bryony is a not only a first class speaker and author she is also a first class facilitator when it comes to learning about Watertight Marketing. In fact what Bryony delivers is less about marketing and more about Watertight Execution in business. It was joy to work with Bryony who brings, energy, passion and real know how about how to build and retain business.”

Ian Price, CEO Academy for Chief Executives
Ian Price, CEO

Thanks for a great lunch and learn in Winchester. As always there’s so much to learn and implement with marketing, but it all feel so manageable and the concepts are explained really well.

Helen Cousins Fresh Spaces
Helen Cousins

“What makes the Watertight Marketing approach stand out from the crowd of fluffy marketeers is direct linkage of effort to return, all marketing activity is carried out because it leads to improved sales, Bryony’s no nonsense approach was a revelation and a relief. I can not praise Watertight Marketing highly enough and thoroughly recommend them to anyone who needs an expert marketeer on their side.”

Dave James, Managing Director Ascentor
Dave James, Managing Director

I enjoyed most the exercises in thinking about solutions to a partners problem as it really got my creative ideas flowing and the workbook is priceless moving forward.

Angela Durrant Angela Durrant Vocal Coaching
Angela Durrant

Great chance to meet with other people in marketing or running SMEs.

Lots of useful workshops and workbooks for identifying problems and opportunities in your business.

A great event to go to with another member of your team (co-founder or colleague) to help get them to understand the importance of implementing a Watertight Marketing methodology and to get a much clearer strategy going forwards.

Sam Harris Postary
Sam Harris

@bryonythomas Thank you Bryony. The cohesive way you’ve put Watertight Marketing together is amazing. It sets a new benchmark. — (@marketingwizdom) August 20, 2013

Robert Clay Marketing Wizdom
Robert Clay

Rising Star Speaker Awards

Academy for Chief Executives

2016: Awarded to Bryony Thomas for her three-hour workshop for CEOs using the Touchpoint Leaks™ from Chapter 2 of Watertight Marketing.

Marketing Book of the Year

National Indie Excellence Awards

2014: Awarded to Watertight Marketing in recognition of excellence in independent publishing.

Book of the Month

Chartered Institute of Marketing

November 2013

Marketing Book of the Year

Small Business Book Awards

Runner Up 2014

Business Book of the Year

International Book Awards

Finalist 2015

Methodology, Mindset, Movement

Join the growing community of experts and peers

Your copy of Watertight Marketing is accompanied by a powerful set of companion materials. By setting up your free learning account on Watertight Webschool, you can access:

  • 3 free overview courses designed and presented by Bryony Thomas.
  • A powerful set of companion workbooks ant templates.
  • A closed Facebook & LinkedIn Group with direct access to others using the tools as well as the author and Certified Practitioners.
  • Invitation to our annual conference.
  • A range of affordable courses to support you through implementing the ideas.

Get your copy today

This is your first step to sustainable sales results…

When you set up your free learning account on Watertight Webschool, you’ll also be able to access the powerful companion workbooks to guide you through implementing every idea for your own organisation.

“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. Bryony is a genius.” Kaia Alexander 

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Awards

Years as Bestseller

5 Star Reviews

Using Methodology