Kicking the Yo-Yo Marketing Habit

Kicking the Yo-Yo Marketing Habit

 Reading Time: 8 Minutes The very first visual you come across in the Watertight Marketing book is the Yo-Yo Marketing chart. I’ve seen this played out in the vast majority of growing businesses I’ve encountered in the last decade. If you’re...
Agency, consultant or employee?

Agency, consultant or employee?

< Back to the blog  Reading Time: 5 Minutes In the last two weeks I have had two almost identical conversations with two very different business owners. They both felt they’d come to the stage in their marketing maturity where they needed ongoing...