What makes marketing work?

What makes marketing work?

< Back to the Blog  Reading Time: 6 Minutes I often start workshops by offering to write up on the board in red or green pen. Red for something they hate about marketing, and green for something they love about marketing. Without fail there will be someone...
Kicking the Yo-Yo Marketing Habit

Kicking the Yo-Yo Marketing Habit

 Reading Time: 8 Minutes The very first visual you come across in the Watertight Marketing book is the Yo-Yo Marketing chart. I’ve seen this played out in the vast majority of growing businesses I’ve encountered in the last decade. If you’re...