by Cheryl Crichton | Oct 24, 2017 | Marketing Strategy
Reading Time: 3 Minutes We often ask business owners to visualise their perfect day. This can result in them thinking about what their ideal year would look like. A nice holiday, or spending even longer away from the business, is high on their lists. Whatever stage of...
by Cheryl Crichton | Jul 11, 2017 | Marketing Strategy
Many of the businesses we work with have grown organically, and many resist systemisation as a way of hanging on to their humanity. There's often a rumbling feeling that systems and process stifle creativity and take the fun out of things. This can mean a resistance...
by Cheryl Crichton | May 17, 2017 | Marketing In Action, Marketing Team
Of all the grumbles we hear from people in growing businesses, making time for marketing is chief amongst them. It's vanishingly rare to find someone who doesn't have enough marketing ideas. It's having the time to implement the, frankly endless, numbers of marketing...
by Cheryl Crichton | Jan 3, 2017 | Affordable marketing plan, Marketing Team
When I wrote Watertight Marketing I had the MD of a £2m business in my mind. Someone looking to scale their business up. It was to some surprise that the book and Masterplan programme has developed a bit of a following amongst single-person businesses. So, I've asked...
by Cheryl Crichton | Sep 26, 2016 | Affordable marketing plan
It's time to get started on your 2017 marketing plan. We always see a spike in enquiries and searches for tips on marketing planning in December, and in March. This is because financial years typically start in January or in April, but means lots of businesses are...
