by Rachael Wheatley | 10, 02, 21 | Affordable marketing plan, Making Marketing Happen
< Back to the Blog Reading Time: 5 Minutes It’s National Apprenticeship Week here in the UK. So, the perfect time to take a look at how a growing business might usefully bring an inexperienced marketer into their team. Taking on a ‘marketing...
by Rachael Wheatley | 16, 06, 16 | Marketing Team
Outsource marketing? It’s an option, but when is it the right choice? The typical businesses we work with would be described as step-up, rather than start-up. That is, they’ve been going a few years and now want to step things up. This is usually the point...
by Rachael Wheatley | 24, 02, 16 | Bucket, Commercial Karma, Leak #1: Forgotten customers, Profit leaks
Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of mouth, and your product...
by Rachael Wheatley | 16, 12, 15 | Leak #10: When, Profit leaks, Touchpoint Leaks
I was recently asked, by the fabulous Valuable Content duo, what our most successful content of 2015 had been and why. The answer was clear. It was our simply, useful and timely Christmas Marketing Checklist. Getting your marketing timing right is so critical to...
by Rachael Wheatley | 05, 11, 15 | About the book, Guest Post
I’ve recently read the international best seller, Start With Why by Simon Sinek. As I read it, it felt like I’d hit on an underlying assumption that runs through Watertight Marketing – which is essentially a go-to-market methodology. You need to know...