When should we outsource marketing?
Outsource marketing? It’s an option, but when is it the right choice? The typical businesses we work with would be described as step-up, rather than start-up. That is, they’ve been going a few years and now want to step things up. This is usually the point...
Customer Marketing: How to make sure your customers don’t feel forgotten
Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of mouth, and your product...
Marketing Timing: How to make sure that you show up at the right time
I was recently asked, by the fabulous Valuable Content duo, what our most successful content of 2015 had been and why. The answer was clear. It was our simply, useful and timely Christmas Marketing Checklist. Getting your marketing timing right is so critical to...
You’re not Watertight-ready if you can’t say WHY you do it
I’ve recently read the international best seller, Start With Why by Simon Sinek. As I read it, it felt like I’d hit on an underlying assumption that runs through Watertight Marketing – which is essentially a go-to-market methodology. You need to know...Take the Test
Is your marketing actually set up to support healthy sales flow?