< Back to the Blog Reading Time: 6 Minutes I often start workshops by offering to write up on the board in red or green pen. Red for something they hate about marketing, and green for something they love about marketing. Without fail there will be someone...
< Back to the Blog Reading Time: 6 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin, but gives them a platform to sell add-on services that are high margin. In...
< Back to the Blog Reading Time: 3 Minutes If I say ‘competitors’ to you, I’m willing to bet that you think of people that offer similar things to you. So, Burger King would be a competitor to McDonalds, and Pepsi a competitor to...
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