by Rachael Wheatley | Marketing In Action, Marketing Skills, Second Flow Foundation - Balanced Routine
< Back to the Blog Reading Time: 5 Minutes When we were delving into the data behind our research paper (published last autumn), one of the most surprising results was this: having a marketing plan that supports the sales process is the lowest scoring area in all...
by Bryony Thomas | About the book, Affordable marketing plan, Budget Shape, Flow Foundations, Marketing Capability, Marketing Consultants, Marketing In Action, Marketing Skills, Marketing Strategy
< Back to the Blog Reading Time: 5 Minutes Answering the big strategic questions is what I love to do. I’m much less interested in which email or web page performed better, than I am about getting the FD to support the marketing budget, or getting the sales...
by Rachael Wheatley | First Flow Foundation - The Right Work, Marketing In Action, Marketing Skills
< Back to the Blog Reading Time: 6 Minutes When we published our research paper last autumn, one of the key takeouts was that having a clear proposition wasn’t enough. Even when the leadership team and senior marketer are clear on what you’re selling and to whom,...
by Rachael Wheatley | Marketing In Action, Marketing Skills, Marketing Team
< Back to the Blog Reading Time: 5 Minutes A few weeks back we ran a webinar delving into the detail of our recently published research report. The title of the session was how marketing leaders create strategic and operational excellence. In this blog we look at...
by Rachael Wheatley | Marketing In Action, Marketing Skills, Marketing Team
< Back to the Blog Reading Time: 5 Minutes Marketers are often, but not always, involved in employer marketing – that is, finding, employing and keeping brilliant people. We’ve worked with clients who have successfully applied Watertight Thinking and used our tools...
by Bryony Thomas | Making Marketing Happen, Marketing In Action, Marketing Strategy
< Back to the Blog Reading Time: 8 Minutes There’s a stage in any business that’s scaling where the ‘marketing team’ consists of just one person. In fact, sometimes less than a whole person as they’re tasked with other...