by Rachael Wheatley | Budget Shape, Marketing Capability, Marketing Strategy, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm
< Back to the Blog Reading Time: 5 Minutes Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is...
by Bryony Thomas | About the book, Bucket, First Flow Foundation - The Right Work, Funnels and Filters, Marketing Strategy, Mindful marketing measurement, Taps
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...
by Bryony Thomas | Mindful marketing measurement
Reading Time: 3 Minutes 30 Seconds Building out a sales forecast is a key foundation in informing confident decisions about your business, not least your marketing activity. So often, this is an annual, and largely academic, exercise. Embracing your sales forecast as...
by Bryony Thomas | Commercial Karma, First Flow Foundation - The Right Work, Marketing Strategy, Mindful marketing measurement
We talk about marketing that underpins sustainable sales results. So, let’s explore exactly what we mean by that, and why it’s so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be...
by Bryony Thomas | Affordable marketing plan, Marketing In Action, Marketing Strategy, Mindful marketing measurement
Are you getting results from marketing? If you’re spending time, energy, or perhaps some of that hard-earned money on marketing, you’re well within your rights to ask if it’s getting you the results your business needs. Answering that question is a...
by Peter Baynes | Influencer Icecream, Mindful marketing measurement, Touchpoint Leaks
< Back to the Blog I am continually asked how to choose CRM for small business. Our clients are typically step-up businesses. That is, they are onto some thing and they now want to scale it up. At some point in this journey their data needs and automation desires...