We’ve talked before about the importance of building customer loyalty, and it’s no accident that the first of the 13 Touchpoint Leaks is “Forgotten Customers”. It’s been said before, and it will be said again. But actually cultivating...
Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of mouth, and your product...
Welcoming your new customers on board is a critical factor in the overall success of your small business marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition.As the old saying goes...
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