Leak #10: When Archives | Watertight Marketing

How often do you repeat yourself in your marketing?

by Bryony Thomas | 09, 05, 17 | Considered purchase, Leak #10: When, Taps

Are you worried about repetition in marketing? We often encounter an uneasiness and sense of mounting pressure in businesses where marketing includes putting out high quality content. Perhaps they’ve made a commitment to a baseline of weekly blogs, monthly...

How much marketing is enough?

by Bryony Thomas | 18, 05, 16 | Leak #10: When, The right to time

Even if you have all the money in the world (we wish!), there is still a limit to how much marketing it is possible to do… and that’s how much time you have in your team to dedicate to it. There are so many marketing things you could do, a seemingly...

Marketing Timing: How to make sure that you show up at the right time

by Rachael Wheatley | 16, 12, 15 | Leak #10: When, Profit leaks, Touchpoint Leaks

I was recently asked, by the fabulous Valuable Content duo, what our most successful content of 2015 had been and why. The answer was clear. It was our simply, useful and timely Christmas Marketing Checklist. Getting your marketing timing right is so critical to...

Get luckier… do more marketing

by Bryony Thomas | 19, 08, 13 | Leak #10: When, Taps, The right to time

Have you ever noticed how when you ask people how they landed a big client, they’ll often say it was just luck that they were in the right place, at the right time. Ok, so sometimes luck plays a part… but you can be a whole lot luckier if you know where the right...

Understanding the Awareness Equation

by Bryony Thomas | 31, 07, 12 | Leak #10: When, Leak #11: Who, Leak #12: What, Leak #13: No Emotional Impact, Leak #9: Where, Taps

I’m often found telling businesses that they’ll never find a marketing silver bullet, or a magic formula to sales success. But, there’s one exception, and that’s The Awareness Equation. Applying it to your marketing is extremely powerful. It is the secret to getting...