How much marketing is enough?
Even if you have all the money in the world (we wish!), there is still a limit to how much marketing it is possible to do… and that’s how much time you have in your team to dedicate to it. There are so many marketing things you could do, a seemingly...
Marketing Timing: How to make sure that you show up at the right time
I was recently asked, by the fabulous Valuable Content duo, what our most successful content of 2015 had been and why. The answer was clear. It was our simply, useful and timely Christmas Marketing Checklist. Getting your marketing timing right is so critical to...
Get luckier… do more marketing
Have you ever noticed how when you ask people how they landed a big client, they’ll often say it was just luck that they were in the right place, at the right time. Ok, so sometimes luck plays a part… but you can be a whole lot luckier if you know where the right...
Understanding the Awareness Equation
I’m often found telling businesses that they’ll never find a marketing silver bullet, or a magic formula to sales success. But, there’s one exception, and that’s The Awareness Equation. Applying it to your marketing is extremely powerful. It is the secret to getting...Take the Test
Is your marketing actually set up to support healthy sales flow?