10th November 2021

How to make your marketing happen

Midday (London Time) | 90-Minute Masterclass

Join this session if you want to get more effective and productive in the time you spend on your marketing.

Live Masterclass

How to make your marketing happen

Do you ever feel like the time, money and energy you spend on marketing could be more effective?

This session equips you to understand the reasons why marketing may not be happening quite as productively or effectively as you might hope, and shows you how to notch it up so that time is well spent and your marketing delivers. 

Your Marketing Rhythm

Ditch the Marketing Yo-Yo

In smaller businesses (as well as many larger ones), marketing activity tends to take on a Yo-Yo pattern. Sometimes it’s the most important activity on the list, and at others time it simply doesn’t get done. This is about as good for your business bottom line as the eating equivalent is for your waistline.

In this session, we’ll explore the main reasons we see for this pattern to exist in the way you do your marketing. You’ll understand why it happens, what the effect is, and how you might shift to a healthier marketing rhythm.

Yo-Yo Marketing

For people who do the marketing

This session is for people who have marketing as part of their day job.

For the MD or CEO

If marketing isn’t a core part of your day job, you won’t get as much from this session. 

Is This You?

Does this ring a bell?

You are the person in your business with marketing as part of your job. This masterclass is designed for those that need to pull their sleeves up and actually get the marketing done. In smaller businesses, you are likely to be the lone marketer in the organisation, wearing all the hats!

Marketing strategy? Yep, that’s you. Marketing activity plan? Yes, that’s you. Marketing materials? Yes, that’s you. Marketing measurement? Yep, you again. You get the picture!

Masterclass Starts In








Masterclass Agenda

In this 90-Minute Session

In this fast-paced session, we’ll look at key ways to notch up your marketing productivity by looking at:

Flow Foundation 1


The Right Work

Finding a Sustainable Ideal Audience

Flow Foundation 1


Balanced Routine

Choosing Effective Marketing Activities

Flow Foundation 1


Baseline Rhythm

Matching to the Pace of Your Audience



Maintain Momentum

Balancing the Thinking & Doing

Masterclass Host

Bryony Thomas

Bryony Thomas is the multi-award winning author of the best-selling book, Watertight Marketing. With over 20 years in marketing, for organisations as large as Microsoft and as micro as the kitchen table, she’s distilled the key elements of an effective marketing operation into four key questions.

Any business that wants to see sustainable, and scalable, sales results will want someone in the room for this session. Bryony’s sessions are full of energy and packed with lightbulb moments for both novice and experienced marketers.

“What Bryony Thomas delivers is so much more than marketing, it’s more Watertight execution in business. It was joy to work with her. She brings energy, passion and real know how about how to build and retain business. I can highly recommend Watertight Marketing to anyone wishing to significantly improve the profitability of their business.” Ian Price, Former CEO, Academy for Chief Executives

Bryony Thomas

Based On The Best-Selling Book

Watertight Marketing

“Bryony Thomas knows her stuff!! She has a great writing style and puts a lot of effort into demystifying myths about marketing that sometimes exist. Thoroughly recommend it to anyone who wants to get better at marketing their business!”

Amazon Customer ★ ★ ★ ★ ★
Amazon Customer

“Hands down the best book on marketing there is. I work with a organisations large and small and I always recommend this book as way of scientifically marketing products and services. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech Product / UX Coach, Author & Keynote Speaker
Joe Leech

“This is more of a workbook than a read. For me it gives a clear path and a structure for devising marketing strategy and implementing the tactics needed for real growth.”

Amazon Customer ★ ★ ★ ★ ★
Amazon Customer

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review

“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”

Almira Ross 
Almira Ross

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor
Dave James, MD

“Impressed by the detail and processes laid out in this book and blows all other ‘how-to’ marketing books that I’ve read over the past 15 years out of the water. The author writes from 20+ years of experience of being in the field, and it shows on every page.”

Karen Skidmore True Profit Business
Karen Skidmore

“There isn’t one bit of this book that isn’t useful. No matter how long you have worked in marketing.”

Amy Grenham Marketing Manager
Amy Grenham

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners
Cara Sherliker

“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. This is a MUST READ! Bryony is a genius.”

Kaia Alexander Digitial Marketing Consultant
Kaia Alexander

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

Dave Carr, MD EazyCollect
Dave Carr, MD

“This book delivers exceptional value and clarity for all businesses to achieve a watertight marketing strategy.”

Daniel Priestley Dent Global
Daniel Priestley

“I’ve tried to read several books on Marketing and I’m yet to finish one… Until now. Watertight Marketing is written brilliantly with nice illustrations and useful examples. Bryony creates an example company for you to follow and relate to throughout the book and it’s suggestions. This book is an absolute asset and has not left my desk since I purchased it last year.”

KerryH ★ ★ ★ ★ ★

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb 
Hil Gibb

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd
Alison Dowsett
Watertight Marketing

Attend Live

Register Now

Midday (London Time) | 90 Minutes

Register to join us live, or to receive access to the replay after the event.

10th November 2021