How to make your marketing happen
Do you ever feel like the time, money and energy you spend on marketing could be more effective?
This session equips you to understand the reasons why marketing may not be happening quite as productively or effectively as you might hope, and shows you how to notch it up so that time is well spent and your marketing delivers.
In this 90-Minute Session
In this fast-paced session, we’ll look at key ways to notch up your marketing productivity by looking at:
The Right Work
Finding a Sustainable Ideal Audience
Choosing Effective Marketing Activities
Matching to the Pace of Your Audience
Balancing the Thinking & Doing
Bryony Thomas is the multi-award winning author of the best-selling book, Watertight Marketing. With over 20 years in marketing, for organisations as large as Microsoft and as micro as the kitchen table, she’s distilled the key elements of an effective marketing operation into four key questions.
Any business that wants to see sustainable, and scalable, sales results will want someone in the room for this session. Bryony’s sessions are full of energy and packed with lightbulb moments for both novice and experienced marketers.
“What Bryony Thomas delivers is so much more than marketing, it’s more Watertight execution in business. It was joy to work with her. She brings energy, passion and real know how about how to build and retain business. I can highly recommend Watertight Marketing to anyone wishing to significantly improve the profitability of their business.” Ian Price, Former CEO, Academy for Chief Executives
Based On The Best-Selling Book
“Without doubt this is the best book on small business marketing I have read. A no-nonsense, honest to goodness, blueprint that any small business can implement and improve their bottom line. It cuts through the jargon and delivers something that can be used in the real world.”
“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. This is a MUST READ! Bryony is a genius.”
“Hands down the best book on marketing there is. I work with a organisations large and small and I always recommend this book as way of scientifically marketing products and services. There’s no fluff only easy to use, easy to implement ideas and concepts.”
“Bryony Thomas knows her stuff!! She has a great writing style and puts a lot of effort into demystifying myths about marketing that sometimes exist. Thoroughly recommend it to anyone who wants to get better at marketing their business!”
“This book delivers exceptional value and clarity for all businesses to achieve a watertight marketing strategy.”
“This book is a must-read for anyone wishing to step up their business and achieve marketing-led growth. This book turns the theory on its head and makes them highly accessible. Bryony uses the best marketing concepts and distills them down to a simple, easy to follow and immediately implement structure that anyone could use.”
“This is more of a workbook than a read. For me it gives a clear path and a structure for devising marketing strategy and implementing the tactics needed for real growth.”
“Impressed by the detail and processes laid out in this book and blows all other ‘how-to’ marketing books that I’ve read over the past 15 years out of the water. The author writes from 20+ years of experience of being in the field, and it shows on every page.”
‘This is THE marketing bible! A must have for all businesses serious about growth.’
“I’ve tried to read several books on Marketing and I’m yet to finish one… Until now. Watertight Marketing is written brilliantly with nice illustrations and useful examples. Bryony creates an example company for you to follow and relate to throughout the book and it’s suggestions. This book is an absolute asset and has not left my desk since I purchased it last year.”
Wednesday 10th February | Midday (London Time) | 90 Minutes
Register to join us live, or to receive access to the replay after the event.