10th November 2021
How to make your marketing happen
Midday (London Time) | 90-Minute Masterclass
Join this session if you want to get more effective and productive in the time you spend on your marketing.
Live Masterclass
How to make your marketing happen
Do you ever feel like the time, money and energy you spend on marketing could be more effective?
This session equips you to understand the reasons why marketing may not be happening quite as productively or effectively as you might hope, and shows you how to notch it up so that time is well spent and your marketing delivers.
Your Marketing Rhythm
Ditch the Marketing Yo-Yo
In smaller businesses (as well as many larger ones), marketing activity tends to take on a Yo-Yo pattern. Sometimes it’s the most important activity on the list, and at others time it simply doesn’t get done. This is about as good for your business bottom line as the eating equivalent is for your waistline.
In this session, we’ll explore the main reasons we see for this pattern to exist in the way you do your marketing. You’ll understand why it happens, what the effect is, and how you might shift to a healthier marketing rhythm.
For people who do the marketing
This session is for people who have marketing as part of their day job.
For the MD or CEO
If marketing isn’t a core part of your day job, you won’t get as much from this session.
Is This You?
Does this ring a bell?
You are the person in your business with marketing as part of your job. This masterclass is designed for those that need to pull their sleeves up and actually get the marketing done. In smaller businesses, you are likely to be the lone marketer in the organisation, wearing all the hats!
Marketing strategy? Yep, that’s you. Marketing activity plan? Yes, that’s you. Marketing materials? Yes, that’s you. Marketing measurement? Yep, you again. You get the picture!
Masterclass Starts In
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Masterclass Agenda
In this 90-Minute Session
In this fast-paced session, we’ll look at key ways to notch up your marketing productivity by looking at:
Energising
The Right Work
Finding a Sustainable Ideal Audience
Effective
Balanced Routine
Choosing Effective Marketing Activities
Paced
Baseline Rhythm
Matching to the Pace of Your Audience
Balanced
Maintain Momentum
Balancing the Thinking & Doing
Masterclass Host
Bryony Thomas
Bryony Thomas is the multi-award winning author of the best-selling book, Watertight Marketing. With over 20 years in marketing, for organisations as large as Microsoft and as micro as the kitchen table, she’s distilled the key elements of an effective marketing operation into four key questions.
Any business that wants to see sustainable, and scalable, sales results will want someone in the room for this session. Bryony’s sessions are full of energy and packed with lightbulb moments for both novice and experienced marketers.
“What Bryony Thomas delivers is so much more than marketing, it’s more Watertight execution in business. It was joy to work with her. She brings energy, passion and real know how about how to build and retain business. I can highly recommend Watertight Marketing to anyone wishing to significantly improve the profitability of their business.” Ian Price, Former CEO, Academy for Chief Executives
Based On The Best-Selling Book
Watertight Marketing
Attend Live
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Midday (London Time) | 90 Minutes
Register to join us live, or to receive access to the replay after the event.
10th November 2021