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Joshua Morse is a Chartered Marketer, proven to deliver results in tough manufacturing and retail contexts. He has extensive experience in product management, product innovation and product marketing, gained client-side with Mira Showers and Brintons Carpets. His roles have included driving consumer demand and deepening relationships and growing sales with the likes of B&Q and Argos, as well as trade merchants. To thrive in these roles, Josh has developed a robust approach to underpinning award-winning product innovation through thorough market and customer research. Moving into marketing consulting for entrepreneurial small businesses, Josh has been working with MDs, in both a hands-on and coaching style, to review and refine the end-to-end marketing operation.


Josh has a clear strength in product and category management, working with clients to understand the market opportunity and develop and deliver products and marketing strategies to take full advantage of them.


Manufacturing. Retail. Compliance and regulated industries. Homes and refurbishment.


  • Marketing Strategy – analysing and filtering down the possibilities into an insightful plan.
  • Product Development – translating bright ideas into brilliant products and services.
  • Innovation – pushing ahead of the iterative changes in a market with powerful, game changing ideas.
  • Category Management – working with B2B customers to make their businesses work better and sell more of your product.




“Josh is a thinker. He has a sharp and incisive mind that can quickly get to the root of an issue, and develop sensible and realistic approaches to addressing them. Because he has worked both on large-scale consumer market mapping, to sole-traders in niche markets, Josh is able to take a number of perspectives on a market opportunity. The words that come to mind when thinking about his working style are clear and conscientious. You’ll always know what to expect from him, and you can rely on him to have done the background to always add something of value at every stage.” Bryony Thomas, Author & Founder of Watertight Marketing

CIM Chartered MarketerJosh has a Business Studies, Business Administration and Management degree, holds Chartered Institute of Marketing (CIM) Post-graduate Diploma and is a Member of the CIM. He has been a Chartered Marketer since 2010.

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