Detailed Information

Liz is a skilled marketing consultant with over 20 years successfully building brands and developing effective business strategies. With a focus on driving growth and delivering business and customer objectives, she brings a broad depth of experience, combined with a strong strategic and analytic approach. Her down to earth, pragmatic approach cuts through the marketing speak, right to the core of your business concerns. A combination of first class, results-oriented advice and support ensures your marketing dollars work harder for your brand. With a reputation for clear thinking, and over-delivery, combined with an empathetic approach, Liz will help you add value to your business proposition in the most cost effective way. She can refresh your strategy, make sure your brand is aligned with your business, and that all your marketing and promotional investments are working hard and delivering value. Previous projects have included rebranding and repositioning Gill, to become a leading international marine brand of technical clothing. Managing major sports marketing programmes for The Pindar Group (specialist printing). Plus, writing the event and brand strategy for the 34th edition of the prestigious America’s Cup, one of the World’s pinnacle yachting events.

SPECIALISMS

  • Brand development
  • Sports Marketing
  • Managing Stakeholder Partnerships

 SECTOR EXPERIENCE

Liz has extensive experience in the marine leisure and sailing sector; apparel, beauty and events sector. She has worked with SME’s and start-up entrepreneurs through to larger enterprises

KEY SKILLS

  • Creating clear and realistic marketing plans combined with pragmatic, hands-on approach
  • Clarifying your brand propositions for your key audiences
  • Research/data driven decision making to deliver measurable results
  • Developing and managing effective strategic partnerships
  • Motivational leader and influencer with open, collaborative style

 

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