Tuesday 23rd November, Midday (UK Time)

How to get your Board to see the strategic value of marketing

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Live Masterclass

How to get your Board to see the strategic value of marketing

Would you like marketing to be fully supported as a key strategic driver in the growth plans of your business? 

Getting your Board on-board with marketing is often a primary communications hurdle for an in-house marketer. This session is going to explore how to go about marketing marketing internally, first to your Board, and then to your entire business.

Get this right and you’ll have the authority you need, the enthusiasm you deserve, and the budget to really make a difference.

"The Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"

Dougal Hawes

Head of Sales, Smartbox Assistive Technology

AGENDA

23rd November | Midday to 1.30pm 

  • How marketing is perceived in your business, and the impact this has on your role
  • The strategic and tactical contribution of marketing to sustainable business growth
  • How to get finance to love marketing
  • How to get salespeople to love marketing
  • How to get service people to love marketing
  • How to have this conversation with your MD
  • Your questions… ask us (almost) anything!
How do I convince the MD?

INCLUDES STRATEGIC SNAPSHOT REPORT

Flow Foundations Assessment

  • First Flow Foundation: The Right Work 77% 77%
  • Second Flow Foundation: Balanced Routine 57% 57%
  • Third Flow Foundation: Baseline Rhythm 37% 37%
  • Fourth Flow Foundation: Maintain Momentum 73% 73%

You’ll be invited to undertake a 10-minute assessment live during the Masterclass. This will help you to structure a conversation with your MD to gain the strategic focus you need to perform at your best.

Your assessment results will be summarised in a peronsal PDF report of your results with a rundown of the key strategic projects to focus on to step things up in the year ahead, and beyond.

Live Masterclass

Join us live for a 90-minute online masterclass with three hosts offering 80+ years’ of combined marketing expertise.

Practical Exercises

Pen and paper exercises to ensure that you apply the key ideas in your own context.

Personal Report

Receive your personal report with your individual scoring as a follow-up to the live session.

Masterclass Starts In

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Session Experts

Bryony Thomas

Bryony Thomas

Bryony Thomas is the creator of the multi-award winning Watertight Marketing methodology. She secured her first role as marketing director at the age of 28, and has converted countless hundreds of marketing cynics in the last 20 years.

Rachael Wheatley

Rachael Wheatley

From early on in her career, spanning both in-house and consultancy roles, Rachael set out to reposition marketing from a tactical side function to central and strategic, integrated with business development, in order for both to make a real difference.

Cheryl Crichton Master Practitioner

Cheryl Crichton

An award-winning marketing coach and advisor, focused on getting the right marketing tasks ticked off. During her career she’s worked with some of the UK’s most loved brands, and is also an approved mentor with the Chartered Institute of Marketing.

Based On The Best-Selling Book

Watertight Marketing

It all makes sense!!

Robs W 
Robs W

“In this book Bryony demystifies marketing. Her written style is conversational but articulate. The Chapters are divided into short sections each containing pearls of information. The use of real business examples and worked scenarios are invaluable and enable readers to apply the learning outcomes to their own Companies and ultimately develop a successful marketing strategy.
In my opinion this book is not only a great learning tool but also one to be visited again and again as an essential point of reference . Quite possibly the only marketing book that a busy business person needs!”

EH 
EH

“Readable, Relatable, Practical”

Jim 
Jim

“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”

Almira Ross 
Almira Ross

“Excellent book for small businesses. East to read with really practical advice which anyone can implement, and loads of really valuable additional online material. Anyone who feels that their marketing budget is like sand slipping through their fingers Must read this book.”

Julie Peel Inspired Design
Julie Peel

Watertight Marketing is a really great book for anyone wanting to sharpen their skills and understand the mechanics of how a customer buying journey begins, flows and ends.

As a business coach, it is one of my go-to recommendations for clients who need to boost their understanding of this interesting subject.
Bryony has written the book in a straightforward, easy to follow way and it is a proper page-turner once you get stuck in!

Tim Rylatt 
Tim Rylatt

‘This is THE marketing bible! A must have for all businesses serious about growth.’

Alison Edgar The Entrepreneurs' Godmother
Alison Edgar

“This is an update to the best-selling 2013 original and it has been improved in so many ways. There’s a new introduction to put Marketing in an overall business context, sections are handily signposted, new diagrams and models have been created and an entire new concept, the Profit/Purpose matrix, has been added. There are new case studies from businesses that have successfully used Watertight Marketing (apparently there are now over 2000) and the book has been improved based on practical applications of the system and feedback from the business owners and senior marketing people who have benefited.

I had been in marketing for nearly 15 years when I read the first edition and it opened my eyes to a way of marketing which was in many ways counter-intuitive but also practical, well thought-out, actionable and written in an easy to follow, jargon-free style. The second edition has built on this and is a hugely valuable handbook for anyone wanting their marketing to be more effective: large company, small company, not-for-profits or agencies. Very highly recommended.”

Chris Turner 
Chris Turner

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd
Joe Leech

Enlightening, gave me clarity on the missing links

Lisa Flamingo 
Lisa Flamingo

“Ideal for those who think outside the box”

Elaine Hollerhead 
Elaine Hollerhead

“Bryony Thomas knows her stuff!! She has a great writing style and puts a lot of effort into demystifying myths about marketing that sometimes exist. Thoroughly recommend it to anyone who wants to get better at marketing their business!”

Amazon Customer ★ ★ ★ ★ ★
Amazon Customer

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor
Dave James, MD

“Ideal for those who think outside the box”

EH 
EH

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners
Cara Sherliker
Watertight Marketing

Attend Live

Tuesday 23rd November | Midday | 90 Minutes

Register Now

Midday (London Time) | 90 Minutes