With Bryony Thomas

The one-year programme that means you and your team can make confident marketing decisions for the rest of your entrepreneurial life.

Who is this for?

Would you like one piece of chocolate now, or two in 10 minutes?

A wide variety of organisations have used the Marketing Masterplan to structure sustainable sales growth. And they all have on thing in common: They are run by "two sweets later people".

What does this mean? It's based on a famous experiment to test toddlers' capacity for delayed gratification (one sweet now, or two sweets later). This is relevant because the Marketing Masterplan is very different from those ridiculous 'miracle blueprints for overnight success'. Instead it's a year-long investment in truly understanding how to make confident marketing decisions. Not just now, but for every step of your business growth.
Already the Marketing Masterplan has proven a brilliant investment for organisations in one of these two typical scenarios:

Starting to Seriously Step Things Up

If you're a small team that knows you're onto something and planning to seriously scale things up, this programme is a key investment to get you off the rollercoaster and into sustainable sales growth

Managing a Key Milestone in Your Growth

If you're a successful seven-figure business with a key milestone on the horizon, like an exit, acquisition, investment or succession from founder to MD, this programme gives you the structure you need.

What's included?

The Marketing Masterplan is a supported online programme.

Marketing Masterplan ToolkitThis means that you are guided through carefully sequenced online resources, step-by-step, by real human beings. Human beings who are trained and experienced in doing this stuff for real businesses, like yours.

It’s not one of those 'buy it now and never get round to doing it' things. There's 12-months of content, that we estimate takes around 6-12 hours per month to work through. You complete the programme in four modules, each one consisting of a 12-week stint that start when you say go. We match you up with your expert accountability partner, and welcome you in to a community of peers. You set your own pace. There are two years in which to complete all four modules.

When you're done we'll toast your success at our annual party, and warmly welcome you as a lifetime member of our Masterplan group. Bryony keeps a close eye on what our Masterplanners do next, and loves nothing more than shining a light on your success.

For Your Whole Team

You'll have one person to lead the process, and space for up to four colleagues to also access the online resources.

Monthly Rhythm

When you're ready to start each module, we'll support you with a clear monthly structure so that you keep on track.

Weekly Check-ins

You can join Bryony Thomas every Friday on a group call to unpick your challenges and fire your motivation.

Accountabilty Partner

You'll be partnered for a monthly 1-2-1 call to check in on your progress and keep the momentum going.

Real Peer Community

You'll join our lively group of current and past programme delegates to share ideas and cheer you on. You'll be invited to meet them in person too!

Comprehensive Toolkit

Full access to the key concept videos, workbooks, tutorials, templates, Q&A recordings, etc. for up to two years.

Structure & Syllabus

Proven Methodology from the Best-Selling Book

Watertight MarketingThe Marketing Masterplan has been designed by Bryony Thomas to accompany her multi-award winning book, Watertight Marketing.
The Four Modules follow the Four Parts in the book, and each month focuses on applying your learning from each chapter.
This is a breakthrough book that has over 100 5-star reviews on Amazon and over five years in its best-sellers list. It captures the core principles of the comprehensive methodology that Bryony has designed, refined and proven over nearly two decades and across over 1000 businesses.

The book just the start of your journey in mastering the thorough and game-changing Watertight Marketing™ methodology. This programme walks you through every idea so that you master the fundamentals, shift your mindset, and join the ever-growing movement of people using this illuminating process to step off the rollercoaster and feel the relief of sustainable sales growth.

Programme Syllabus

Each module is mapped to the four parts in the Watertight Marketing book. Each is delivered over 12 weeks from when you tell us you're ready.

Module 1: Map Your Marketing

Understanding how people make considered buying decisions and how well you are currently set-up to support that.


Setting Your Goals

Outcome: Clarify what you are selling to whom and why?

Chapter 1

Their Thinking = Your Marketing

Outcome: Map cause and effect across six steps in a buying decision.

Chapter 2

Your Profit Leaks

Outcome: Clarify what you are selling to whom and why?

Module 2: Build Your Baseline

Create a clear marketing activity plan becomes your ongoing baseline to maintain flow through your sales process.

Chapter 3

Their Needs = Your Messages

Outcome: Create a compelling message for each step of a sale using The Logic Sandwich™.

Chapter 4

Their Timing = Your Pace

Outcome: Select core tools & techniques and commit to a rhythm to earn the right to time.

Chapter 5

Their Team = Your Audiences

Outcome: Map the third parties that have influence at each step of a sale.

Module 3: Tweak Your Leaks

Create cornerstone content, systems and offers to enable delivery of your baseline marketing plan from Module 2.

Chapter 6

Your Bucket

Outcome: Plug any leaks in your bucket to support customer retention.

Chapter 7

Your Funnels & Filters

Outcome: Create core tools to support sales conversations that convert.

Chapter 8

Your Taps

Outcome: Make clear choices about how to generate leads efficiently.

Module 4: Make Marketing Habit

Getting precise focus on the money, metrics and mindset to make marketing happen day-in and day-out.

Chapter 9

Your Money

Outcome: Powerful budgeting tool to plan and visualise spending rationale.

Chapter 10

Your Metrics

Outcome: A robust measurement framework to track performance.

Chapter 11

Your Mindset

Outcome: The motivation and mindset to make marketing a lifetime healthy habit.

Choose the package that suits you

The right Masterplan package for you is going to depend on whether you have team, and how much hands-on support you think you're going to need.

Frequently Asked Questions

Please take a look through the questions below that we are most often asked. If you have any further questions, please call us on 0117 325 77 25 and we'll be very happy to answer them.

When does the programme start?

The programme is on-demand, you can start at a time that suits you. Once you’re accepted onto the programme you have two years in which to complete all four modules. Each module is a 12-week stint that starts when you click ‘go’. You’re matched with an expert partner at the start of each 12-week module.

Is there a payment plan available?

Yes, all packages have a payment plan option. If your application is successful, you'll be asked to make a payment of a £500 non-refundable booking fee. This allows us to get you all set up. You can then choose to:

  • Pay the remainder of the course fee in full, receiving a 10% discount.
  • Pay the remainder of the course fee in three instalments.

Who in our business is best to do this?

It’s important to have the CEO or MD involved. We recommend that they at least watch the one-hour chapter video each month. The person in your business responsible for marketing, accompanied by the person heading up sales, are best-placed to dive into the deeper content. You can then pull in other members of your team as and when you need their input. You designate one programme lead – this is the person who has the accountability calls, and open up four places for team delegates who have access to all of the same online resources.

How much time does the course take?

The minimum amount of time you’ll need to dedicate to this programme to get value is 12 hours per month, though many have decided to dedicate more to gain even more from it. We recommend that the business leader spends at least 2 hours each month to watch the Chapter video in week 1, and then catch up with their team on how they’ve applied the ideas at the end of the month. The Lead Delegate will need to find around 2-4 hours each week to do the learning and pen and paper exercises. Others in your team can dip in and out under direction of your nominated course lead. This is in addition to the time you already spend marketing your business, which will need to continue.

How much time do we get with Bryony?

Bryony Thomas has designed every element of this programme. Every minute of the 70+ hours of video content is of Bryony’s making. You also have weekly access to a live group call with Bryony (unless she’s on holiday or on a stage somewhere, in which case we substitute with one of our most experienced Accredited Consultants). These calls are up to 90 minutes. She is also in the Facebook Group most days, answering questions and queries as they come in. If you add-on a workshop pack, or come along to our annual conference you will have even more time with her. Bryony accepts three one-to-one coaching clients each year. There is a waiting list for these spots. Please let us know if you want details on that.

Who will be my Accountability Partner?

The Accountability Partners are drawn from the Watertight Marketing Expert network. These experts have been fully trained and licensed in the Watertight Marketing methodology, and have over 10 years of business experience. You will be matched with a partner when you kick off each module.

What happens if I miss a live session?

The Friday Q&A sessions are recorded and available to replay in our archive for up to four weeks. You can also ask questions in the Facebook Group at any time. Your accountability calls are booked by agreement with your partner, you are not permitted to move these within a seven day window. Please make a firm commitment to attend when you make the appointment.

Is a copy of the book included?

Yes, a digital copy of Watertight Marketing is included for all delegates on the Marketing Masterplan programme.

How many people in my team can access the materials?

This varies according to your package:

  • Micro: 1 Delegate
  • Virtual: 1 Lead Delegate, 4 Team Members.
  • Pro: 1 Lead Delegate, 9 Team Members.

If you want to add more people to the programme, there is a per person fee of £500 + VAT.

Please Note: You are not permitted to give access to the programme or materials to third parties who are not employed by your business. For example, a marketing consultant who is not licensed by us. Should you wish to work with a third party using our materials, please put them in touch with us to discuss licensing options.

What happens if we can’t keep up?

You can pace this programme to suit your business. You hit ‘go’ when you’re ready for a module, this then delivers 12 weeks of email-paced content. Each module contains three 'Lessons', each of which will take you 6-12 hours, over about 4 week. We suggest that you block the time out for this before you kick off the module. You can then pause before starting the next module. You have two years in which to complete 12 months of content. If you wish to extend that period, that can be arranged. Some clients also choose to add in-house sessions with one of our Experts to ensure that they stay on track or catch-up if they’ve fallen a little behind.

Are there any discounts available?

We offer all registered charities and social enterprises (CIC) a 25% discount on all of our programmes. Please call us on 0117 325 77 25 for details on this. We also have a Micro version of this programme for one delegate, which is open to businesses with less that £50k annual turnover.



Does this count towards my CPD?

We are not formally registered to issue Continual Professional Development (CPD) points. We do issue Module Completion Certificates that outline the time you’ve put into the programme. These have been successfully submitted as evidence of CPD by many previous Masterplanners.

Does this give me a qualification of some kind?

No. You will receive Module Completion Certificate, but we do not issue a qualification. This is an applied learning programme to help you to grow your business. It does not entitle you to use the Intellectual Property with your own clients. If you wish to do that, please talk to us about becoming a licensed member of our Watertight Marketing Expert Network.

Can we accelerate the programme?

Yes. You can work directly with a licensed Watertight Marketing Expert to create an in-house version of this programme for you at whatever pace suits your business.

What if we need more support?

We run Lunch & Learn seminars across the UK every month, to which you are very much invited. We also run an extensive programme of public workshops, which you can add on at any time. You can also contract with one of licensed experts to run these for you in-house, or to work with you in a tailored consulting engagement alongside the Marketing Masterplan.

Are there any other costs to think about?

If you wish to attend a Lunch & Learn, workshop, our annual Awards Party, or work one-to-one with one of our experts, these will be charged in addition. You may also want to purchase some of the printed course materials if you want to save your time in printing them your end, or want them in the bigger sizes that we have available. You can also book yourself onto a top-up workshop or course at any time.

What is the cancellation policy?

We invite anyone interested in Masterplan to submit an application form and discuss this with us to make sure it is absolutely right for you. If we both agree that you’ll get real value from the process, you will be issued the contract and an invoice for your £500 non-refundable booking fee. You can then choose between a one-off payment for a 10% discount, or a payment plan. If you subsequently cancel within 30 days of signing your contract, you will be entitled to a refund of 90% of the remaining of programme fee. No refunds are issued beyond 30 days of contract. Your access to the online materials will be removed on cancellation.


"The Masterplan process has made me focus on exactly who I want to be working with. It’s been quite challenging but it’s really unfolded from there — and my diary has filled up, really filled up. I feel more prepared for a potential new client. There’s a much better structure to my marketing and on-boarding process by comparison to my earlier scattered approach."
Amanda Thomas Photographer
"The Masterplan course has also helped me focus on the right kind of customers for me and my business - I have a number of different projects in progress but I now know exactly how to showcase the best ones as testimonials that will attract more of the same."
"Watertight Marketing has enabled me to implement a huge change here at Face for Business - we've gone back to basics to ensure our bucket has no holes. The course has opened all our eyes and proved to us what we need to get right and implement in order to proceed with effective marketing.  I cannot recommend the Masterplan programme enough."
"Addressing the No Gateway Leak has been a revelation for me. I've introduced an initial workshop with clear pre-work (on my side) and outputs/results, and I have secured two new (sizeable) bits of work. This has now converted into two new, previously elusive, on-going contracts. It has shortened the sales process considerably too. On the other side of our business where I haven't even implemented the ideas fully yet, the new way of thinking has already helped me with better sales conversations which has resulted in two new bits of work there too! That's four new contracts within three months of starting my Watertight Marketing licensing journey on the Masterplan programme."
Deborah Kingsley KPC Creative Communication
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Wow... the results have far exceeded our expectations. With fantastic help and support from Ben (our accountability chap) we're now enjoying a ten-fold increase in photography bookings going into 2018, compared to this time last year! If you're prepared to put the hours in then go for it, worth every penny."
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"One of the tweaks that I made as a direct result of completing Module 1 of the Marketing Masterplan landed me a client that covered the costs of the course three times over."
Emma Insley Third Sector Consultant, Fundraiser and Facilitator
"It’s hard to express how good I think the Marketing Masterplan is. It’s really brilliantly illuminating, focused and founded in things we can actually do. And, the honesty, generosity and integrity of Bryony’s approach is truly refreshing."
David Hughes, Director Anatomised
"We doubled both turnover and profit in 12 months by following Bryony’s Marketing Masterplan. Joining the online course working through the book in more detail, with weekly Q&A calls with the author, Bryony Thomas was without doubt the best marketing decision I’ve ever made."
Hollie Brooks, Co-Founder Audenza
"Doing the Marketing Masterplan with Watertight Marketing has been the best business investment I’ve ever made. We used the materials to brief our sales team, and as a direct result landed a game changing contract for our business."
Karen Meager, Co-Founder Monkey Puzzle Training & Consultancy

Chat to us to see if this might be right for you...

We like to be sure that this is going to be a good investment for you, drop us a line and we'd be happy to talk in detail about whether this course would be right for you. 

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