Get the right marketing tasks done each month

Sequence, select and celebrate delivering marketing activities that actually work for your business month after month.

Opening to new members in..

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Do you want to get a highly effective marketing list ticked off each month?

If you’re the person in a business responsible for getting marketing done, this club is for you. If you’ve read the Watertight Marketing book, thought it made sense, and want to implement its ideas (with help from its creator) this club is for you.

There are typically three types of people who get value from this:

  1. A marketer in an entrepreneurial department of a larger business,
  2. The only marketing person in a scale-up business,
  3. The owner of a smaller business who does their own marketing.

Whichever of these you are, you’ll be looking to carve out the space to make marketing happen… effectively, consistently, and with a bit of style.

Hands up if any of this rings a bell…

Struggling to balance thinking and doing

You find it hard to balance out the strategy and planning with the every day need to get stuff done.

Not knowing where to start

You have too much on your list, and you’re not sure which tasks to do first, later, or maybe never.

Suffering from marketing FOMO

You see what others are doing, and the slew of online gurus telling you that they have the secret, and feel that you’re not doing enough, or you’re missing a trick.

Overwhelmed with too many ideas

There are more ideas in your head, and coming at you every day, than you could ever implement properly.

Frustrated with your 'should do' list

You have a whole list of marketing things you’d love to get done if you had the time, but you never seem to get to them.

You’re not alone

I’m Bryony Thomas, the author and founder of Watertight Marketing. Having worked with businesses as large as Microsoft and as micro as the kitchen table, I can definitely comfort you that you are not the only one a bit overwhelmed by this stuff.

Even a fully resourced marketing department can struggle to hit a rhythm, balancing thinking and doing, and getting the right things ticked off each month.

If you’re the only marketer in a business, or it’s your business and you’re doing the marketing, this gets even harder. It’s ridiculously easy to waste time and money, getting little but frustration in return.

 

Getting stuff done

This is Cheryl Crichton, the co-founder of the Make Marketing Happen Club. Cheryl and I have worked together for nearly twenty years in different roles. She’s worked clients, as large as TSB and Wickes to SME clients with a solo marketer on the team, and getting stuff done and out the door is a real challenge in both contexts.

She’s known for picking up the pace and cracking through that to-do list. I’m looking forward to Cheryl showing you how she does it, and working with you to get that same feeling of satisfaction from a really good day’s work.

 

You’re not alone

I’m Bryony, the author and founder of Watertight Marketing. Having worked with businesses as large as Microsoft and as micro as the kitchen table, I can definitely comfort you that you are not the only one a bit overwhelmed by this stuff. It’s ridiculously easy to waste time and money, getting little but frustration in return.

 

Getting stuff done

This is Cheryl, the co-founder of the Make Marketing Happen Club. Cheryl and I have worked together for nearly twenty years in different roles. She’s known for picking up the pace and cracking through that to-do list. I’m looking forward to Cheryl showing you how she does it.

 

Anchored in a proven methodology

Everything we do in The Make Marketing Happen Club will be anchored within the Watertight Marketing methodology, which means that:

  • You know it’s been proven and tested by over 2000 businesses.
  • You can see where everything fits in the bigger picture of your whole marketing set-up.
  • You can explain to others, in terms that relate to sales outcomes, why you’re doing the marketing you’re doing.
  • You can refer to the best-selling book to put any given tip, tool or template into context.

“All in all, Watertight Marketing is more than a book. Rather you will have an entire framework and methodology for addressing the marketing needs in your business. And, it’s the only marketing book you’ll ever need.”

Kirsty I. 
Kirsty I.

“I am a marketer through and through, with more than 25 years’ experience working both in-house and as an independent consultant. I’ve read a lot of marketing books in that time, and this is – by far – the best!

For me, the first thing that struck me is the logical structure – 4 clear sections which take you from high-level marketing principles; a practical methodology and ideas for you to start implementing right away; right through to practical guidance to ensure you maintain momentum.

A feature of the book are the many line drawings to illustrate the concepts, which are brilliant in their simplicity; along with practical examples and case studies.

Even after many years of working in the sector I got a lot from the book, and – for me – there are 3 golden nuggets . Firstly ‘marketing is a mindset’ – it’s a WAY of doing business, and not just a bolt-on; ‘commercial karma’ – do the right thing, and you will be rewarded; and finally, the ‘Purpose/Profit Matrix’ as a practical tool to help you assess and attract the clients you love working with. These are all concepts I already related to, and yet Bryony Thomas has articulated them so beautifully, I now have a name for them!”

Kirsty I. 
Kirsty I.

“The only marketing book you’ll ever need”

Kirsty I. 
Kirsty I.

“Well worth buying the 2nd edition for the extra frameworks the author has added and new examples of how the thinking is used in real companies. One of the new frameworks which is particularly helpful is the Purpose/Profit matrix which gives us a lens through which to view the clients we work with. A lot of the key concepts are also usefully explained in more depth to give readers a richer understanding of the approach and how to use it in practice. Of course, still at its heart is the same practical, highly valuable methodology that businesses of any size can use and apply – and thousands have already used it to great effect in their own companies. Clearly and thoughtfully written, Bryony speaks eloquently for an ethical, customer-centric, purposeful marketing approach. Essential reading for business owners and directors, marketers, sales people and anyone who knows (or wants to find out) how great marketing is the cornerstone of their business success.”

Rachael Wheatley 
Rachael Wheatley

“The first edition of this book was outstanding, but second time around it is even more concise. Bryony has a unique delivery style which makes her methodology easy to follow which creates great results.
The layout of the new book makes it perfect to revisit over and over again.
Highly recommended.”

Alison Edgar 
Alison Edgar

“Everything you need to know about marketing in one place”

Alison Edgar 
Alison Edgar

“When I first read Watertight Marketing around 4 years ago it changed everything I thought I knew about marketing, and even though I never got round to implementing all of it, I have dipped in and out of the methodologies as I have grown my business. I pre-ordered a copy of the second edition because I knew that now more than ever getting your marketing right and operating ethically and in a way that serves your clients and customers without the sleaze and ick that plagues the internet these days…and the second edition doesn’t disappoint. I’ve binge-read it…and will now go through it and implement it. I’m also making it essential reading for my clients.”

Julie Creffield 
Julie Creffield

“This is a brilliant and inspirational update not a new book”

Cheryl Crichton 
Cheryl Crichton

“This is an update to the best-selling 2013 original and it has been improved in so many ways. There’s a new introduction to put Marketing in an overall business context, sections are handily signposted, new diagrams and models have been created and an entire new concept, the Profit/Purpose matrix, has been added. There are new case studies from businesses that have successfully used Watertight Marketing (apparently there are now over 2000) and the book has been improved based on practical applications of the system and feedback from the business owners and senior marketing people who have benefited.

I had been in marketing for nearly 15 years when I read the first edition and it opened my eyes to a way of marketing which was in many ways counter-intuitive but also practical, well thought-out, actionable and written in an easy to follow, jargon-free style. The second edition has built on this and is a hugely valuable handbook for anyone wanting their marketing to be more effective: large company, small company, not-for-profits or agencies. Very highly recommended.”

Chris Turner 
Chris Turner

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

Chris Turner 
Chris Turner

“I liked this book a lot. From the clear and actionable points to the comparisons between marketing your business and fitness (so the people doing one form of exercise and sticking to one diet for about a week don’t get very far), it’s lively engaging and will improve my marketing for my own business.

I should declare that I know the author socially but although this led me to read the book it wouldn’t colour my decision to implement a number of the ideas she presents. Highly recommended.”

Guy Clapperton 
Guy Clapperton

“Excellent book for small businesses. East to read with really practical advice which anyone can implement, and loads of really valuable additional online material. Anyone who feels that their marketing budget is like sand slipping through their fingers Must read this book.”

Julie Peel Inspired Design
Julie Peel

“Excellent book with practical and achievable marketing advice for all SMEs”

Julie Peel Inspired Design
Julie Peel

“If you want to achieve long term sales results, get in control of your marketing and most importantly ensure good customer retention – then this book is invaluable. Bryony lays out very clearly the whole buying cycle (or funnel) and identifies each potential leakage point and how to ensure it’s all watertight. It’s a really good analogy and clearly explains what to watch out for. The worked example case study shows how it’s all done in practice. With plenty more case studies included, it’s really a blue print for any small business owner to follow. Too many start-ups make the mistake of thinking it’s all about maximising sales, when really it’s more about thinking through the whole buying cycle and making sure you keep the customers you get. No point in continuing to endlessly fill a leaky bucket!”

Nicholas Taimitarha 
Nicholas Taimitarha

“Every small business owner should read this book”

Nicholas Taimitarha 
Nicholas Taimitarha

“Bryony’s book builds on the first edition and continues to offer a really sensible and holistic marketing approach that fits perfectly with a structured sales approach. Solid marketing and sales theories are pulled together in the digestible analogy of finding and plugging 13 leaks in a funnel. Unlike many marketing books, Bryony encourages fixing problems with existing customers and optimising the win probability of identified opportunities as well as generating more leads and prospects. Ideal for small businesses, the book is supported by a comprehensive web school to encourage self-sufficiency and informed decision making.”

Sarah H. 
Sarah H.

“Great way to integrate marketing with sales”

Sarah H. 
Sarah H.

“In this book Bryony demystifies marketing. Her written style is conversational but articulate. The Chapters are divided into short sections each containing pearls of information. The use of real business examples and worked scenarios are invaluable and enable readers to apply the learning outcomes to their own Companies and ultimately develop a successful marketing strategy.

In my opinion this book is not only a great learning tool but also one to be visited again and again as an essential point of reference . Quite possibly the only marketing book that a busy business person needs.”

Elaine Hollerhead 
Elaine Hollerhead

“Ideal for those who think outside the box”

Elaine Hollerhead 
Elaine Hollerhead

“I recently finished ‘holiday’ reading ‘Watertight Marketing’ by Bryony Thomas – as recommended by a colleague. I found the book to be very readable, relatable and practical. It is also very process focussed and it flipped the whole concept – as I had previously understood it, on its head. As recommended by Bryony, I’m now reading the book for a second time, this time applying it to my own situation. I feel confident that positive results/outcomes will follow – and that’s from someone who has previously loathed marketing. Strong recommendation from me.”

Jim 
Jim

Run by true marketing experts

I get pretty wound up by marketing experts who are nothing of the sort. They’ve never run a marketing team, never managed a marketing budget and don’t have even a whiff of a marketing qualification. I’ve worked in marketing for 20+ years, I have a marketing diploma and MBA with distinction, I’ve worked with brands like Microsoft, Dell and IBM, I’ve run a marketing department in a large corporate, managed a marketing budget, supported sales people in the field, created an end-to-end marketing methodology, and written a best-selling book on it.

Do I tell you this to show off? Well, maybe – just a bit (hey, I worked hard for this stuff!). But, what I really hope is that you’ll recognise that you’re in safe hands. But, here’s the thing, you don’t just get me. You’ll meet our Certified Practitioners too, all of whom bring:

  • More than 10 years experience as senior marketers.
  • Their knowledge and examples from the range of real businesses they are working with.
  • Chartered Marketer status with a commitment to ongoing learning.
  • Full training on the Watertight Marketing methodology.

What we’re not is the self-styled guru standing in front a yacht telling you we can 10x your business in a few short weeks! We’re skilled, experienced, trained marketers who’ve each worked with hundreds of real businesses from large corporates to entrepreneurial scale-ups. We work with real world clients to deliver sustainable, scalable sales results, over the long term.

Every Member Gets

A careful balance of thinking and doing tasks in a monthly and quarterly rhythm.

10 Minute Tips

A short & sweet quick practical tip each month.

Tweak a Leak Week

Quarterly Touchpoint Leak™  priority planning and action taking.

Core Courses

Core set of courses to work through to understand the methodology.

Member Forum

Forum to access  at any time to ask key questions about the methodology.

Get it Done Days

Live guidance to get a key tasked ticked off each month.

Content Creation Corner

Quarterly expert guided challenge to create cornerstone content.

Expert Interviews

If you ask a question that a specialist is best placed to answer, we’ll find one and ask them.

Resource Vault

 Checklists, templates, how-to videos, expert interviews and more.

Success & Surgery

Monthly call to celebrate success and surgery challenges.

Expert Led Challenges

A quarterly guest expert running a guided specialist challenge.

Lively Community

Lovely lively people connected in an expert-moderated Facebook Group.

Member Discounts

Get discounts on our intensive programmes, events and merchandise.

This is how it works

A mix of self-guided learning, peer support and expert sessions.

Get started...

  • Join the Club and receive your Welcome pack.
  • Complete the Baseline Activity Plan video course.
  • Complete the Diary Planning video course.

Every month...

  • A new 10 Minute Tip in a practical skill.
  • A group Get it Done Day to get a key task ticked off.
  • A Success & Surgery live call with Bryony.

Every quarter...

  • Tweak a Leak Week to plan your priorities.
  • Content Creation Corner for content of substance.
  • Expert Led Challenge on a specialist topic.

Always there...

  • Vault of checklists, tips, and templates.
  • Forum for key methodology questions.
  • Community for support and celebration.

This club is for you if you’re fed up doing this stuff on your own

It can be lonely when you’re the person coming up with the ideas, planning them out, getting them done and figuring out if it’s worked. If you want guidance from the country’s top marketing experts, and the warm support of a community of peers, this club is for you.

 

Hands up if this would feel great…

A bit of structure to what you're doing

Get into a rhythm with your marketing activity that means it gains real forward momentum.

Crystal clear priorities

Work through our proven process each quarter to pinpoint the priorities that support long term profits.

A strategic sounding board for your ideas

Run your ideas by Bryony for a sense check on a live monthly call. or whenever you need to in the peer group.

Get the big stuff ticked off

Work in a group to knock off the big tasks that really move the needle, guided by a proven expert in the technique.

Consistently create compelling content

Keep the content monster fed on a healthy diet of content with real value, and tap into a group of peers to help you get it out there.

Add dedicated expert support

Get a senior marketer in your corner with the Scale and Soar plans.

You can join a dedicated group run by one of our Master Practitioners. This gives you small group support with a quarterly pattern of roundtable events, as well as a monthly Accountability Call to keep you on track.

If you need a senior marketer on your team to give you tailored strategic support, go for the Soar plan for quarterly and annual strategic planning specific to your business.

Choose your plan

Simply dive in yourself, or join a small peer group with dedicated Practitioner support.

If you're not sure if you're ready, take a look at our quick checklist, or book in a call to talk through the packages and to see if it's right for you.

Your Questions Answered

Who is this the club for?

This is a club for people who do marketing as part of their job. It’s a sleeves up, get it done, space for marketers. It’s all going to make more sense if you’ve read and enjoyed the Watertight Marketing book, as that’s what we’ll be implementing. It’s more likely to be valuable for a marketing manager or exec than a marketing director (though, you’ll want them to have read the book too). 

Why can't I start immediately?

We open the doors to new members each quarter. We do this for two reasons. The first is so that we can welcome and settle everyone in properly. The second is so that you start in a month when we’re running a Tweak a Leak Week, as this priority planning process is the best place to start.

Can we join as a team?

Yes, we offer a half price option for all additional team members from a single business.

Can I get one to one feedback and support?

There are two ways to get one-to-one feedback. 1) Buy add on coaching sessions as and when you need them, or 2) Join the Scale or Soar plan where this is included as part of the package. We are also always in and out of the Facebook Group, so you’ll get great specific feedback from us and your peers there too.

What if I miss a session?

The Tips, Expert Interviews and Success & Surgery sessions are recorded and added to your Watertight Webschool account. The monthly 5-day intensives are live guided sessions, you need to book onto these and take part along with us to get the value from them.

Do I have to use everything?

We’ve packed a lot into each membership level. We don’t expect everyone to do everything each month. The more you do, the more value you get. 

How much time will I need to get value from this?

A typical minimum engagement to get value is likely to be:

  • Watch tips video = 10 minutes
  • Participate in a Get it Done Day = 6 hours
  • Join the monthly Success & Surgery Session = 90 minutes

We’d also recommend joining at least one of the 5 Day Intensives each Quarter. So, that’s just under 8 hours in each month, plus 5 days in each Quarter.

Is this online or in person?

This is all done online, so you can join from wherever you are. Live calls are conducted using Zoom, and all resources are delivered via your personal login to Watertight Webschool from your desktop or via the app.

What if I want to cancel?

You can cancel your membership at any time via your login. Please note that access stops on the day that you process the cancellation.

I'm not in the UK, can I join?

If you’re okay to join in with things on London time, we’re happy to have you. The Get it Done Days and live calls are all within office hours on UK time. If that’s the middle of the night for you, it’s probably not going to work.

As featured in...

A story in numbers

A few figures since the first edition hit the shelves in 2013...

Awards

Years as Bestseller

5 Star Average Review

Using Methodology