29 WAYS TO GET FOUND IN SOCIAL MEDIA
by Bryony Thomas
Are you talking to a relevant group of interested people, or are your efforts about as useful as broadcasting into outer space?
Social media marketing can feel a bit hit and miss. Here's a handy list of things you can do to get yourself, your business and your content found in social media.
So, let’s say you’ve gone to the trouble of collating some compelling and relevant thoughts that people who might buy what you sell would find interesting (whether you initially thought of it as marketing content or not), here are…
20 ideas for things you can do with your marketing content:
Identify the key platforms
Identify the key platforms where your audience already hangs out, and be there. Grab your @name profiles on the others, but focus in on the ones you can reasonably manage based on where they already are.
Include your team
Make sure your key team members also have profiles as individuals on the main platforms. You may want to ask customer-facing and key people to have a professional ID that’s linked to your company, with the company name linked in their bio.
The same image should represent your business across all the different platforms. Get a decent square-cropped image created that is visibly attached to your business. This is often the main icon from your logo, but if you can associate this to an individual, it’s often stronger. This should also be the Favicon on your website and landing pages.
Consistent & professional photography
Get professional photography done in a brand style to use in social media. Anyone representing your business online needs a clean pro photo in a ‘house style’ that sits well in a team gallery and has the same look about it across the social IDs of your team. Make it part of your induction process, or part of team training days to have these photos taken. If you update your photo, update across all platforms.
Consider adding a branding element to your team photography. We do this with the Watertight Marketing bucket icon.
Use consistent @names across your team if possible. You may want to specify a structure, e.g. @name_company
ABOUT THE AUTHOR
Author & Founder, Watertight Marketing
Bryony Thomas is the multi-award winning creator of the Watertight Marketing methodology, captured in the best-selling book of the same name. Bryony is a popular professional speaker for entrepreneurial audiences. Bryony's impressive career includes heading up the Microsoft account in the UK aged 26, and securing the role of divisional director of marketing for FTSE 100, Experian, aged 28.
Fancy a copy you can scribble on?
You can download the entire list of 29 ways to get found in social media as a pdf... with space for you to jot down your own ideas as you go through