Tutorial: Marketing Budgets – How much to spend and on what?

Tutorial Outcome: Understand the structure of a marketing budget that covers all the bases and allows you to be responsive.


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: Marketing budgets: How much to spend, and on what?
  • Guest Interview: Glenda Shawley on effective networking
  • Surgery Session: What is affiliate marketing?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the GDPR session
  • Links to relevant archive articles


This 20-minute workshop looked at:

  • Why have a marketing budget?
  • Investment vs marketing budgets.
  • What to include in your marketing budget.
  • How much should you be spending?
  • What shape is your marketing budget?

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Glenda Shawley from Fabulous Networking, Bryony asked:

  • Why should networking be part of your marketing activity plan?
  • How should we choose which networks to attend?
  • What mistakes do people typically make while networking?
  • What tips do you have for making networking work?


Bryony answered the question:

  • What is Affiliate marketing?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 9: Your affordable marketing budget
  • Chapter 11: Your lifelong marketing habit

This session was recorded in August 2018.


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You can subscribe the Members' Club PLUS to join these sessions live each month.

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