ONE PIECE OF CONTENT 20 WAYS TO USE IT
by Bryony Thomas
20 ideas for things you can do with your marketing content
If you’ve taken the time to create a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further.
We all produce powerful content all of the time, for example a presentation you put together for a client, a talk you gave at a networking event, some training material you’ve produced for staff or clients. These are all a great starting point for a bit of market-facing content. In fact, if someone has been willing to pay for it, it’s probably excellent content. You can, of course, generate content specifically for marketing purposes. For example, commissioning some research to prepare a paper, or writing a How-to guide or checklist.
So, let’s say you’ve gone to the trouble of collating some compelling and relevant thoughts that people who might buy what you sell would find interesting (whether you initially thought of it as marketing content or not), here are…
20 ideas for things you can do with your marketing content:
Turn it into a paper that can be downloaded from your site as a PDF in return for data capture. Many people will call this an ebook, personally – I’d like to see more than 50 pages to call it a ‘book’. (For more on data capture, see: How we increased subscriber rates by 300%)
Knock up some slides and put it on SlideShare.
Video yourself giving an abridged version and pop it on You-Tube.
ABOUT THE AUTHOR
Author & Founder, Watertight Marketing
Bryony Thomas is the multi-award winning creator of the Watertight Marketing methodology, captured in the best-selling book of the same name. Bryony is a popular professional speaker for entrepreneurial audiences. Bryony's impressive career includes heading up the Microsoft account in the UK aged 26, and securing the role of divisional director of marketing for FTSE 100, Experian, aged 28.
Fancy a copy you can scribble on?
You can download the entire list of 20 ways to use your content as a pdf... with space for you to jot down your own ideas as you go through