Tutorial: Social Media to Secure Customer Loyalty
Social media that supports Customer Adoption & Loyalty
A practical 1-hour tutorial with worksheet mapping social media techniques to Chapter 6 in the Watertight Marketing book, where we look at how to keep develop loyal relationships with customers that mean they buy more and tell the world about you. The session is followed by a panel discussion that looks at these techniques in action in real businesses.
Bryony Thomas - the founder and author of Watertight Marketing is joined by her long-time collaborator - Cheryl Crichton. Together, they look at why and how social media techniques can be powerfully used to transition prospects into their relationship with you as a customer, and those that can be used to deepen the customer relationship to secure their ongoing custom and loyalty.
PANEL DISCUSSION & Q&A
Following the tutorial, Bryony and Cheryl were joined by a select group of social media experts and a business owner who has used some of the techniques we talk about. These guests were:
Alison Jones, Founder, Extraordinary Business Book Club
Shares what she's learnt building a community of 500 business authors.
Julie Creffield, Founder, Too Fat To Run
Shares her highlights in turning a Facebook following of over 20k into a paying community of over 250.
William Buist, Founder, XTen Club
draws on his extensive B2B experience in integrating offline events with online relationships.
Buy this session
Buy this session as a stand-alone short course to watch in your own time.
Buy all sessions
Buy all recordings of the Social Media Conference in its entirety (four sessions).