Tutorial: Social Media to Secure Customer Loyalty

Your Bucket

Social media that supports Customer Adoption & Loyalty


A practical 1-hour tutorial with worksheet mapping social media techniques to Chapter 6 in the Watertight Marketing book, where we look at how to keep develop loyal relationships with customers that mean they buy more and tell the world about you. The session is followed by a panel discussion that looks at these techniques in action in real businesses.


Bryony Thomas - the founder and author of Watertight Marketing is joined by her long-time collaborator - Cheryl Crichton. Together, they look at why and how social media techniques can be powerfully used to transition prospects into their relationship with you as a customer, and those that can be used to deepen the customer relationship to secure their ongoing custom and loyalty.


Following the tutorial, Bryony and Cheryl were joined by a select group of social media experts and a business owner who has used some of the techniques we talk about. These guests were:

Alison Jones, Founder, Extraordinary Business Book Club

Shares what she's learnt building a community of 500 business authors.

Julie Creffield, Founder, Too Fat To Run

Shares her highlights in turning a Facebook following of over 20k into a paying community of over 250.

William Buist, Founder, XTen Club

draws on his extensive B2B experience in integrating offline events with online relationships.

"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium


Buy this session

Buy this session as a stand-alone short course to watch in your own time.

Buy all sessions

Buy all recordings of the Social Media Conference in its entirety (four sessions).

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