Tutorial: Social Media to Secure Sales Conversions
Social media that supports the Evaluation and Trial stages in a sales journey.
A practical 1-hour tutorial with worksheet mapping social media techniques to Chapter 7 in the Watertight Marketing book, where we look at how to support and surround your sales conversatons. The session is followed by a panel discussion that looks at these techniques in action in real businesses.
Bryony Thomas - the founder and author of Watertight Marketing is joined by Accredited Consultant Joshua Morse. Building on the techniques for keeping customers, this session looks at those things that you can weave into your sales process that will help you nurture and nudge more prospects over the line of paying you for what you do. Bryony opens by looking at the key reasons that people cross you off their list, and Joshua then maps practical ideas for smart use of social media to fill that gap to secure you more, and more profitable, customers.
PANEL DISCUSSION & Q&A
Following the tutorial, Bryony and Joshua were joined by a select group of social media experts and a business owner who has used some of the techniques we talk about. These guests were:
Mark Stonham, Founder, Wurlwind
Shares extensive expertise in using LinkedIn to support the sales effort.
Nicola Cook, CEO, Company Shortcuts
Draws on her best-selling book - The Secrets to Success in Selling - and her thousands of sales coaching clients.
Stuart Roberts, Co-Founder, Future Content
Shares his thoughts on what content helps you to convert customers.
Buy this session
Buy this session as a stand-alone short course to watch in your own time.
Buy all sessions
Buy all recordings of the Social Media Conference in its entirety (four sessions).