Tutorial: Social Media for Lead Generation

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Social media that supports Awareness & Interest.


A practical 1-hour tutorial with worksheet mapping social media techniques to Chapter 8 in the Watertight Marketing book, where we look at how to use social media to generate Awareness and Interest for what you offer. The session is followed by a panel discussion that looks at these techniques in action in real businesses.


Bryony Thomas - the founder and author of Watertight Marketing is joined by Accredited Consultant Ros Conkie. This session looks at what most people think social media marketing is there for; generating awareness and interest in your business. Bryony Thomas kicks off with a run-down on the seven saboteurs that undermine your efforts to get the word out. Ros Conkie then maps onto this some key techniques that you can use to get people sharing your message in social media and getting interested in what you do.


Following the tutorial, Bryony and Ros were joined by a select group of social media experts and a business owner who has used some of the techniques we talk about. These guests were:

Hannah Martin, Founder, Talented Ladies Club

Pulls out her highlights from building a following of over 30k on Twitter and over 65k monthly web visitors.

Grant LeBoff, CEO, Sticky Marketing Club

Shares insights from his four best-selling marketing books and thousands of consulting clients.

Sonja Jefferson, Co-Founder, Valuable Content

Shares her best tips on content that travels well in social media and what doesn't!

"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium


Buy this session

Buy this session as a stand-alone short course to watch in your own time.

Buy all sessions

Buy all recordings of the Social Media Conference in its entirety (four sessions).

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