Tutorial: Social Media for Lead Generation
Social media that supports Awareness & Interest.
A practical 1-hour tutorial with worksheet mapping social media techniques to Chapter 8 in the Watertight Marketing book, where we look at how to use social media to generate Awareness and Interest for what you offer. The session is followed by a panel discussion that looks at these techniques in action in real businesses.
Bryony Thomas - the founder and author of Watertight Marketing is joined by Accredited Consultant Ros Conkie. This session looks at what most people think social media marketing is there for; generating awareness and interest in your business. Bryony Thomas kicks off with a run-down on the seven saboteurs that undermine your efforts to get the word out. Ros Conkie then maps onto this some key techniques that you can use to get people sharing your message in social media and getting interested in what you do.
PANEL DISCUSSION & Q&A
Following the tutorial, Bryony and Ros were joined by a select group of social media experts and a business owner who has used some of the techniques we talk about. These guests were:
Hannah Martin, Founder, Talented Ladies Club
Pulls out her highlights from building a following of over 30k on Twitter and over 65k monthly web visitors.
Grant LeBoff, CEO, Sticky Marketing Club
Shares insights from his four best-selling marketing books and thousands of consulting clients.
Sonja Jefferson, Co-Founder, Valuable Content
Shares her best tips on content that travels well in social media and what doesn't!
Buy this session
Buy this session as a stand-alone short course to watch in your own time.
Buy all sessions
Buy all recordings of the Social Media Conference in its entirety (four sessions).