Touchpoint Leak™ Assessment

Our unique and proven diagnostic tool to get you to a clear priority plan to tweak your marketing leaks.

The Touchpoint Leak™ Assessment is based on the most popular and powerful frameworks in the Watertight Marketing methodology.

Originally created by Bryony Thomas based on experience across nearly 200 companies, the framework has now been used by over 1000 organisations in the UK to decide an action plan for stepping up their marketing. You will be matched with Watertight Marketing Accredited Consultant who best suits your needs. They bring their own experience and style, to use our proven tool in your unique context.

"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
The Watertight Marketing team recently put our small not for profit company through the Thirteen Touchpoint Leaks™. The results were amazing. They were able to see opportunities that we had never seen before and helped us to think differently about the ones we had identified. I can't thank the team enough we are excited about the direction we are heading and we have lots of recommendation to follow to help us get started.
Rhiannon Evans Supporting Justice CIC
Peter makes marketing simple to understand and straight forward to take an action.
Jelena Tatarenkova Stellarise
"The Watertight Marketing process very quickly helped us realise that our existing marketing wasn’t always reaching the right decision makers. That was the first eye opener for us. Joshua has been a quality individual bringing astute analysis right from the start. He has, without a doubt, changed a lot of the things we do. He made a huge difference and we are all delighted with that. His knowledge and appreciation of how the methodology works for us has been first class."
Darren Macdonald Head of Sales, MRG Systems
"For me, the Watertight Marketing book was a real eye opener. It put everything into perspective marketing-wise. It’s helped with my knowledge and, in future there will be nothing random about my marketing activities. Working with Ros, I am confident I have a strategy that will attract and support potential customers as they make their buying decision."
"Cheryl is a bundle of energy. She brings great ideas and creativity, balanced with being able to focus the right activity in the right place for a strategic reason. That’s the trick. There’s many things we could be doing — the skill is knowing which are the right things — that’s been the value she’s added."
Malcolm Miller MD - RTS Group
I have found this process so enlightening. The video is a great tool. We went through this as a small team and being able to pause the video and have discussions was so beneficial as it allowed us to debate the points raised and consider some small changes which could be implemented immediately. Your feedback after analysis is encouraging and gives us some specific and very achievable goals which won’t cost us too much to implement. Thank you again, I came away feeling inspired.
Christina Kennedy, Head of Trustees The Carymoor Environmental Trust
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium
I really didn't know where to start a year ago. I was one of those people who would put some time aside to 'do' marketing, rather than working it into my day, everyday.Now I understand how it works, how to measure its success, and how to grow and develop my marketing activity.
Sophy Gamble That Little Agency
"What makes the Watertight Marketing approach stand out from the crowd of fluffy marketeers is direct linkage of effort to return, all marketing activity is carried out because it leads to improved sales, Bryony's no nonsense approach was a revelation and a relief. I can not praise Watertight Marketing highly enough and thoroughly recommend them to anyone who needs an expert marketeer on their side."
Dave James, Managing Director Ascentor

Key Summary Information

Fixed price: £2,250 + VAT

Quality Assured: Includes full peer review within the Watertight Marketing Expert Network.

Duration: Report typically within one month

Approach: In person and desk research as required.

Output: An expert assessment of your business against the Touchpoint Leak™ framework.

Bonus: A 30-minute accountability follow-up at an agreed time after the report.


Your professional Touchpoint Leak™ Assessment will give you:

This powerful process puts your ideas into a manageable sequence where each investment you make in your marketing will be sustainable, and build on the last. It also provides a clear benchmark to track your progress against over time.

  • A professional assessment of one customer journey against our unique and proven Touchpoint Leak™ framework.
  • A marketing improvement plan sequenced for sustainable payback.
  • A clear and actionable idea for at least your top three leaks.
  • A Highly visual tool and report to help you communicate and get buy-in from your team for what needs doing.
  • A clear route for navigating the extensive Watertight Marketing toolkit in the order that makes sense in your setting.


What’s involved in your Touchpoint Leak™ Assessment?

  • You choose one customer journey to focus the assessment on.
  • We will match you with the Accredited Consultant in our network whose experience and working style is the best fit for your needs.
  • Your consultant will usually spend half a day with you mapping the journey through to understand your current set-up.
  • You will be asked to assess each leak against a Traffic Light rating scale.
  • Your consultant will prepare a report detailing their assessment of your leaks, your priority order, and workable ideas for your top three leaks.


Why would you want a Touchpoint Leak™ Assessment?

This is a powerful and flexible diagnostic tool, that people typically use in the following contexts:

  • You have a product or service that you don't think is selling as much as it should, and you want to know why.
  • You know you're onto something and you want to scale your sales in a way you can manage.
  • You have a particular group of customer that don't seem to responding to what you're offering.
  • You are ready to make some investments in your marketing and you want to put your ideas into a sensible sequence.
  • You're about to put some energy into your marketing and you want to set a benchmark to use as a way of motivating and tracking your progress over time.
  • You want a progress review on the tweaks you've made since your last assessment.

Quality Assured by Peer Review

All strategic consulting engagements undertaken by a Watertight Marketing Accredited Consultant is subject to a peer review from within the network. This means that within your fee, your consultant gets a second opinion on all their observations, ideas and recommendations.

This has three major benefits for you:

  1. You can be assured that two experts agree that your recommendations are sound
  2. You get the benefit of the insight, ideas and inspiration of two proven experts
  3. If you ever need a second pair of hands, there’s someone else in our network with some knowledge of your organisation

You will get the most from this process, if you and your team have read the Watertight Marketing  book and engaged with the growing community of experts and peers using the approach to underpin sustainable sales growth. A Touchpoint Leak™ Assessment is often the first step on a journey, and we're here to support and celebrate your every step.

Delivered by a Watertight Marketing Accredited Consultant

Watertight Marketing AccreditedYou would be matched with appropriate consultant from the Watertight Marketing Accredited Consultant network. These are all marketers of at least 10 years experience, with proven track record with small business clients. They are also the only people who have been fully trained and licensed to use the Watertight Marketing methodology.


Place your order

If you're confident that you'd like to proceed with an Touchpoint Leak™ Assessment, complete the order form below. We will then be in touch to issue your invoice, get you matched and get the diaries out for delivery.

Not ready for this?

If you're interested, but not sure if the tool is right for you, you may want to start by trying our self-guided version. This is a 90-minute video guided assessment to give you a snapshot.

Get in Touch

Want a bit more detail?

Call us on: 0117 325 77 25
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