Tutorial: 5 Sources of Invitation information

Tutorial Outcome: Where to look for inspiration to create compelling content that invites people into finding out more about you.


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: 5 Sources of Invitation Information
  • Guest Interview: Karen Meager on making time for marketing
  • Surgery Session: How do you measure the success of a trade show?


The session resources include:

  • Video to watch online.
  • Audio recording to download and keep.
  • Tutorial worksheet.
  • Transcript of the guest interview.
  • Liks to relevant archive articles.


This 20-minute workshop looked at:

  • How long should a piece of invitation information be... aka the biscuit test?
  • Leak 7 of the Thirteen Touchpoint Leaks™
  • Where this type of content sits in a buying journey
  • You have so many ideas and not enough time to do them.
  • Avoiding fire-hosing people with your sales content.

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Karen Meager, co-author of Time Mastery, Bryony asked:

  • Time Myths: What are they and how do they stop people getting things done?
  • Time Personalities: What are they and what does this mean for us?
  • What is your best advice for people who struggle to make time for their own marketing?



Bryony answered the question:

  • How do you measure the effectiveness of exhibiting at a trade show?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 4: Their pace = your timing
  • Chapter 8: Now, turn your Taps on


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