Tutorial: How to create emotional impact in your marketing

Tutorial Outcome: Appealing to a person's instinct and intellect to get your materials noticed.


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: How to trigger an emotional response to get your marketing materials noticed.
  • Guest Interview: Alexis Kingsbury on building a business that supports the life you want to lead.
  • Surgery Session: Why, when and how to gain a person's email permission?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the guest interview
  • Links to relevant archive articles


This 20-minute workshop looked at:

  • The Logic Sandwich™ messaging framework
  • Triggering an instinctive response to get noticed
  • Getting someone's brain in gear to notice and be receptive to your messages
  • Emotive messages that get immediately discounted

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Alexis Kingsbury, founder of The Parentpreneur Accelerator, Bryony asked:

  • What was your biggest challenge in building your so ware business alongside having very young children?
  • How can business owners create the space to have a fulfilling life outside work?
  • What are your tips for looking a er yourself and those you love when growing a business?



Bryony answered the question:

  • Why, when and how should we be gaining permission to send people marketing emails?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 3: Their needs = your messages
  • Chapter 8: Now, turn your Taps on

This session was recorded in September 2017.


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You can subscribe the Members' Club PLUS to join these sessions live each month.

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