Tutorial: The 7 content formats that get you noticed

Tutorial Outcome: Creating a framework for selecting content formats to ensure that people can access your materials with enjoyment and ease


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: The 7 content formats that get you noticed.
  • Guest Interview: In place of this session's guest, Bryony gives a rundown of all the ways that GDPR can energise your marketing
  • Surgery Session: How do you reactivate a dormant database?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the GDPR session
  • Links to relevant archive articles


This 20-minute workshop looked at:

  • How to get extra reach and engagement with your materials, by simply putting them in a new skin
  • Making sure you put your materials in the right format for the right people
  • Thinking about where they are and who they are
  • Presenting your content in a way that makes it easy to consume

➜ Includes worksheet designed by Bryony Thomas.


In place of a special guest, in this session Bryony did a run down on the impact of GDPR. Here are the headlines:


  • Lots of the hype is on stuff that's not new.
  • It's a really good thing.
  • Lists will get smaller.
  • Forms will get longer.
  • Your marketing needs to be better.
  • Your life will be simpler... honestly!
  • You need legal advice.


Bryony answered the question:

  • How do you reactivate a dormant database?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 3: Their needs = your messaging

This session was recorded in April 2018.


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