Tutorial: Product ladders – Creating a path to purchase

Tutorial Outcome: Creating a compelling set of offers that invites someone naturally into a profitable relationship with you


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: Product ladders - creating paths to purchase.
  • Guest Interview: Sue Richardson on writing the right book
  • Surgery Session: How do you get started with PR for your business?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the GDPR session
  • Links to relevant archive articles


This 20-minute workshop looked at:

  • Does your marketing provide value for time?
  • Do you invite to more time?
  • Does this lead to initial data?
  • The three ways to pay - time, money & data.
  • Incorporating a Gateway Product in to your buyers path to purchase.

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Sue Richardson, founder of The Right Book Company, Bryony asked:

  • How does writing a book help you grow a business?
  • Why would you want to write a book if you don't want to establish yourself as a spokesperson on the subject?
  • Should it always be the business owner writing the book?
  • Can any business be suitable for writing a book?
  • What are the common mistakes that people make in writing a book?


Bryony answered the question:

  • How do I get started with PR for my business?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 4: Their pace = your timing

This session was recorded in June 2018.


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You can subscribe the Members' Club PLUS to join these sessions live each month.

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