Tutorial: How to map proof to every promise that you make

Tutorial Outcome: Why, where, and how to find the right kind of proof to back-up your sales promises.


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: Finding and mapping proof to every sales promise that you make.
  • Guest Interview: Warren Knight on setting a social media strategy
  • Surgery Session: What and when to outsource from your marketing activity?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the guest interview
  • Links to relevant archive articles


This 20-minute workshop looked at:

  • The Logic Sandwich™ messaging framework
  • What is a promise and how can you spot one?
  • The two types of proof you need in your marketing?
  • The interplay of credibility between Fact & Feeling
  • Three sources of proof, and one huge one that's all yours to give!

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Warren Knight, author and founder of Think Digital FirstBryony asked:

  • What do you mean by a social media strategy?
  • What do most growing businesses miss in their strategy?
  • What are the quickest wins in social media for small businesses?
  • What's hot in social media right now?



Bryony answered the question:

  • What of my marketing should I outsource and when is the right time to do this?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 3: Their needs = your messages
  • Chapter 7: Your funnels

This session was recorded in October 2017.


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