Tutorial: How to map proof to every promise that you make
Tutorial Outcome: Why, where, and how to find the right kind of proof to back-up your sales promises.
- Bryony's Tutorial: Finding and mapping proof to every sales promise that you make.
- Guest Interview: Warren Knight on setting a social media strategy
- Surgery Session: What and when to outsource from your marketing activity?
- Video to watch online
- Audio recording to download and keep
- Tutorial worksheet
- Transcript of the guest interview
- Links to relevant archive articles
- The Logic Sandwich™ messaging framework
- What is a promise and how can you spot one?
- The two types of proof you need in your marketing?
- The interplay of credibility between Fact & Feeling
- Three sources of proof, and one huge one that's all yours to give!
➜ Includes worksheet designed by Bryony Thomas.
- What do you mean by a social media strategy?
- What do most growing businesses miss in their strategy?
- What are the quickest wins in social media for small businesses?
- What's hot in social media right now?
- What of my marketing should I outsource and when is the right time to do this?
All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...
This session relates directly to:
- Chapter 2: Identify your leaks
- Chapter 3: Their needs = your messages
- Chapter 7: Your funnels
This session was recorded in October 2017.
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