Tutorial: How to gain more high quality referrals

Tutorial Outcome: Key techniques to increase the volume and quality of the referrals you receive.


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: Generating more of the right kind of referrals.
  • Guest Interview: Anthony Stears on picking up the phone!
  • Surgery Session: How to I make sure user-generated case studies are compliant?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the guest interview
  • Links to relevant archive articles


This 20-minute workshop looked at:

  • Where in the buying journey do referrals matter?
  • Where do referrals sit in your proof library?
  • What kind of inbound referrals do you want?
  • What kind of outbound referrals can you give?
  • Four techniques for generating inbound referrals

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Anthony Stears, aka The Telephone AssasinBryony asked:

  • How does the phone fit in a modern new business set-up?
  • Why do you think so many people don't pick up the phone?
  • How do people overcome their reluctance to use the phone?
  • What's your top tip for adding the phone to your sales mix?


Bryony answered the question:

  • How do we make sure that the customer videos and case studies that people send us are fully compliant?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 4: Their team = your audiences
  • Chapter 7: Your funnels

This session was recorded in December 2017.


Buy this session

Buy this session as a stand-alone short course to watch in your own time.

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Buy the full catalogue of PLUS sessions for the equivalent of just £22 each.

Subscribe to PLUS

You can subscribe the Members' Club PLUS to join these sessions live each month.

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