Tutorial: The Right Kind of Work

Tutorial Outcome: How to get more of the kind of work that nourishes both your soul and your bank balance.


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: How to find the right kind of work
  • Guest Interview: Nicola Cook on sales techniques
  • Surgery Session: How do you reach audiences that deliberately make themselves unreachable?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the guest interview
  • Liks to relevant archive articles


This 20-minute workshop looked at:

  • Yes, No, Maybe... the Pride / Profit matrix
  • Leak 12 of the Thirteen Touchpoint Leaks™
  • The Three Cs of being known for the right work
  • What's in a name?
  • Putting varied offerings in context to generate more sales
  • Why would you need a 12 year old?

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Nicola Cook, author of The Secrets of Success in Selling, Bryony asked:

  • How do sales and marketing fit together?
  • What most often holds small businesses back from being brilliant at sales?
  • What are the most important sales skills to have in your business to drive growth?



Bryony answered the question:

  • How do I reach audiences that deliberately make themselves unreachable?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 5: Their team = your audiences
  • Chapter 8: Now, turn your Taps on

This session was recorded in July 2017.


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