Tutorial: Making time for marketing

Tutorial Outcome: Creating a marketing activity baseline that brings rhythm and consistency to underpin scalable and predictable sales growth


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: Marketing rhythm - making time for marketing and sticking to it!
  • Guest Interview: Chris Turner on understanding SEO
  • Surgery Session: Is it ok to ask people why they didn't buy from you?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the GDPR session
  • Links to relevant archive articles


This 20-minute workshop looked at:

  • How to ditch Yo-Yo marketing and move to Watertight Marketing
  • Building a Baseline Marketing Activity Plan
  • Putting your content monster on a diet
  • Recycling, repurposing and reusing your existing content
  • Creating a default marketing diary

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Chris Turner, founder of Bright Blue Kite, Bryony asked:

  • Why do small businesses need to take SEO seriously?
  • What stops people doing this properly?
  • What's one simple thing anyone can do to get started with SEO?


Bryony answered the question:

  • "Is it ok to ask (non) clients why they didn't buy from you, even if it was a while ago?"
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 11: Your lifelong marketing habit

This session was recorded in July 2018.


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You can subscribe the Members' Club PLUS to join these sessions live each month.

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