Tutorial: How to overcome the power of third party veto

Tutorial Outcome: Understanding and overcoming the power of veto from a third party in a buying decision.


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: Identifying and overcoming third party veto in a sale.
  • Guest Interview: Marianne Page on systemising your business.
  • Surgery Session: How to I get back in touch with lapsed customers?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the guest interview
  • Links to relevant archive articles


This 20-minute workshop looked at:

  • Who else has Influence when in a buying decision?
  • Mapping the buying decision zig-zag journey
  • Why do people seek third party approval before they buy?
  • Who do people defer to before they go ahead with a purchase?
  • Balancing out purchasing risk
  • Creating a 'Buyers' Guide'
  • Internal and external ways of reaching key third parties

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Marianne Page, author and creator of The McFreedom SystemBryony asked:

  • What benefits does systemising give a growing business?
  • Why do entrepreneurs typically resist systemisation?
  • How would you get started in systemising your business?
  • What's one system every business should have?


Bryony answered the question:

  • What's the best way of getting back in touch with people who've bought from us in the past?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 3: Their needs = your messages
  • Chapter 7: Your funnels

This session was recorded in November 2017.


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