Tutorial: Generating word of mouth for your business

Tutorial Outcome: Key techniques to get people talking about, and sharing, your marketing materials.


A 90-minute recording from Bryony Thomas' live session as part of Members Club PLUS. Each session is made up of three core elements, a tutorial, a guest interview and a surgery session from a real business. In this session:

  • Bryony's Tutorial: How to generate word of mouth for your business.
  • Guest Interview: Alison Shadrack on public relations.
  • Surgery Session: Should we be incentivising the referrals people send our way?


The session resources include:

  • Video to watch online
  • Audio recording to download and keep
  • Tutorial worksheet
  • Transcript of the guest interview
  • Links to relevant archive articles


This 20-minute workshop looked at:

  • Where in a buying decision is word of mouth important?
  • Who do you want to be talking about your business?
  • 5 key techniques to get people sharing your content
  • How to make it easy for people to share your content

➜ Includes worksheet designed by Bryony Thomas.


Guest interview with Alison Shadrack, from Adia Public Relations, Bryony asked:

  • What are the main benefits of using PR for a growing business?
  • What's the easiest coverage to achieve?
  • What's the most effective coverage to achieve?
  • Can people do their own PR, or do they need an expert?


Bryony answered the question:

  • Is it a good idea, and how do we, incentivise people to send referrals our way?
"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our courses draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This session relates directly to:

  • Chapter 2: Identify your leaks
  • Chapter 3: Their team = your audiences
  • Chapter 7: Now, turn your Taps on

This session was recorded in February 2018.


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