Influencer Marketing: Reaching the right third parties

Workshop Outcome: Knowing who influences your buyers at each step of a sale and how to reach them.

WHAT?

A practical workshop to guide you though understanding the third parties your buyers turn to at the different stages of their buying decision, and how to reach the key third parties with your marketing.

WHO?

You will enjoy this session if:

  • You are a business owner, MD, or CEO or leader outside sales & marketing who wants to give a clear steer and input to your marketing team on the influencer marketing they undertake.
  • You are a marketing professional with a growing business who needs a day out of the office with peers to structure your thinking.
  • You're a freelancer or solo entrepreneur who wants to set out a clear set of third parties to include in your marketing plan.

WHY?

This workshop addresses the following frustrations:

  • You're not getting as many referrals as you'd like.
  • You get referrals, but they're not quite right.
  • Your buyers have to get the approval of other people, which often loses you the sale.
  • Your buyers aren't the people who use your products.

SYLLABUS

  • How do real people really buy things?
  • Who has influence on a buying decision and when
  • Is your third party map an ice-cream cone or ice-cream sundae
  • Overcoming the power of veto
  • Underpinning loyalty from the actual users
  • The power of Commercial Karma
  • Create a one-page influencer map for one buying journey

WHEN?

Upcoming Public Workshops:

  • DATE | Type | Host | Venue - Book Now >
  • DATE | Type | Host | Venue - Book Now >
  • DATE | Type | Host | Venue - Book Now >

If these dates don't suit you, or you'd prefer to have us come to your business to run a session exclusively for your team call us on 0117 325 77 25 to arrange this with us.

"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our workshops draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This workshop relates directly to:

  • Part Two: The Logic Sandwich Messaging Framework™ (Ch 5)
  • Workbook: Workbook One, Exercise 12 to 20.

BOOKING OPTIONS

Public Workshop

This workshop runs in various locations across the UK, hosted by licensed experts from the Watertight Marketing Expert network.

In-House Workshop

We can bring this workshop to you, running it exclusively for your business, hosted by whomever in our expert network most suits your needs.

Online Course

This workshop is available as a short online course that you can work your way through in your own time, at any time.

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