Marketing Priorities: Where should you focus your attention?

Workshop Outcome: A clear set of marketing priorities based on the tweaks in your marketing set-up that would have the most impact on sustainable sales results.

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Upcoming session: 1st November  2018


A practical workshop to guide you though the Thirteen Touchpoint Leaks™ to assess one buying journey from top to bottom to create a clear priority plan for marketing investments.


You will enjoy this session if:

  • You are a business owner, MD, or CEO or leader outside sales & marketing who wants to step up your marketing and needs a clear plan of action.
  • You are a marketing professional with a growing business who needs a day out of the office with peers to structure your thinking.
  • You're a freelancer or solo entrepreneur who wants to create a clear and achievable action plan for some marketing investments.


This workshop addresses the following frustrations:

  • You're confused about which of the thousands of possible marketing techniques you should be using.
  • You're using loads of marketing tools, but they're not delivering bottom line results.
  • You're generating lots of interest in your offerings, but they're just not converting.
  • You have so many ideas and not enough time to do them.


  • How do real people really buy things?
  • It's not a sales funnel, it's a colander
  • Tweaking your Touchpoint Leaks™
  • Traffic light assessment of your marketing set-up
  • Create your own sequenced priority plan
  • One actionable idea for your top three leaks
  • Includes an accountability call to follow-up on your commitment!


Upcoming Public Workshops:

  • Thursday 1st November 2018| 10.00am-1.00pm | Peter Baynes | London, SE1 3LE - Book Now >

If these dates don't suit you, or you'd prefer to have us come to your business to run a session exclusively for your team call us on 0117 325 77 25 to arrange this with us.


Peter Baynes

Peter Baynes

Watertight Marketing Accredited Consultant

Peter is an experienced B2B marketing consultant with a strength is supporting high-growth technology businesses. He is based in Surrey and supports clients across the South East.

Peter is a refreshing change - most marketing people bang on about posting on Twitter 30 times a day, or how important one's Facebook posts are. This workshop was the first one that actually delved into the reason BEHIND every marketing decision you make, with a goal as to what you're trying to achieve, rather than simply a list of actions.
Matt Hills Travel Counsellors
Peter makes marketing simple to understand and straight forward to take an action.
Jelena Tatarenkova Stellarise
Very good facilitation. Peter engaged the audience well and stepped us through the leaks in a clear and concise manner. I think the Touchpoint Leak™ Assessment is a very clear and simple tool to identify areas of focus on a potentially very broad and confusing topic. I identified a number of clear actions to take away to improve my marketing approach.
Duncan Hodgson Silver Bullet Business Training
Peter really knows his stuff and demystifies the marketing process for small businesses. A very worthwhile workshop.
Paul Shaw Business Doctors

All our workshops draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This workshop relates directly to:

  • Part Two: The Thirteen Touchpoint Leaks™
  • Workbook: Workbook One, Exercise 7 to 11.


Public Workshop - 1st November 2018

Hosted by Peter Baynes

10.00am-1.00pm| London

In-House Workshop

We can bring this workshop to you, running it exclusively for your business, hosted by whomever in our expert network most suits your needs.

Online Course

This workshop is available as a short online course that you can work your way through in your own time, at any time.

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