Marketing Tool & Timing: Earning the right to time

Workshop Outcome: A clear selection of an appropriate marketing toolkit for each step of the sale and commitment to consistent timing of release.


A practical workshop to guide you though selecting the right mix of marketing tools and techniques to support every step in one buying journey, and make a commitment to a baseline level of consistency.


You will enjoy this session if:

  • You are a business owner, MD, or CEO or leader outside sales & marketing who wants to give a clear steer and input to your marketing team on the tools they choose.
  • You are a marketing professional with a growing business who needs a day out of the office with peers to structure your thinking.
  • You're a freelancer or solo entrepreneur who wants to create a select a mix of marketing tools to move people through to buying from you.


This workshop addresses the following frustrations:

  • You're confused about which of the thousands of possible marketing techniques you should be using.
  • You're using loads of marketing tools, but they're not delivering bottom line results.
  • You're generating lots of interest in your offerings, but they're just not converting.


  • How do real people really buy things?
  • Earning the right right to a person's time
  • Why slow sales stick
  • The Zig Zag buying journey
  • Choosing a tool for each step of the journey
  • Committing to your baseline


Upcoming Public Workshops:

  • DATE | Type | Host | Venue - Book Now >
  • DATE | Type | Host | Venue - Book Now >
  • DATE | Type | Host | Venue - Book Now >

If these dates don't suit you, or you'd prefer to have us come to your business to run a session exclusively for your team call us on 0117 325 77 25 to arrange this with us.

"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our workshops draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This workshop relates directly to:

  • Part Two: The Logic Sandwich Messaging Framework™ (Ch 4)
  • Workbook: Workbook One, Exercise 7 to 11.


Public Workshop

This workshop runs in various locations across the UK, hosted by licensed experts from the Watertight Marketing Expert network.

In-House Workshop

We can bring this workshop to you, running it exclusively for your business, hosted by whomever in our expert network most suits your needs.

Online Course

This workshop is available as a short online course that you can work your way through in your own time, at any time.

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