Marketing Messaging: Making your tasty Logic Sandwich™

Workshop Outcome: A clear messaging framework to support every step of a sale


A one day practical workshop to apply The Logic Sandwich™ messaging framework to one buying journey to create messaging for every step of the sale, and understand the approach to use it for other markets.


You will enjoy this session if:

  • You are a business owner, MD, or CEO or leader outside sales & marketing who wants to give a clear steer and input to your marketing team on the messaging they create.
  • You are a marketing professional with a growing business who needs a day out of the office with peers to structure your thinking.
  • You're a freelancer or solo entrepreneur who wants to create a clear set of messaging to move people through to buying from you.


This workshop addresses the following frustrations:

  • Your products and services are logically superior, but don't sell as well as you think they should.
  • You get low engagement with your lead generation activity, even though your products are great.
  • Your sales process loses a bit of its sparkle as you move into delivery.
  • The relationships you have with customers are more transactional or arms length than you'd want.


  • How do real people really buy things?
  • Balancing emotion and logic through a buying decision
  • The three most common messaging mistakes
  • Why emotion matters most
  • Create your messaging matrix


Upcoming Public Workshops:

  • DATE | Type | Host | Venue - Book Now >
  • DATE | Type | Host | Venue - Book Now >
  • DATE | Type | Host | Venue - Book Now >

If these dates don't suit you, or you'd prefer to have us come to your business to run a session exclusively for your team call us on 0117 325 77 25 to arrange this with us.

"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our workshops draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This workshop relates directly to:

  • Part Two: The Logic Sandwich Messaging Framework™ (Ch 3)
  • Workbook: Workbook One, Exercise 5 to 7.


Public Workshop

This workshop runs in various locations across the UK, hosted by licensed experts from the Watertight Marketing Expert network.

In-House Workshop

We can bring this workshop to you, running it exclusively for your business, hosted by whomever in our expert network most suits your needs.

Online Course

This workshop is available as a short online course that you can work your way through in your own time, at any time.

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