What is marketing, and how does it support sales results?
Workshop Outcome: A clear definition of marketing, sales and service and how they all fit together
WHAT?
A practical session to understand how sales and marketing work together across a whole buying decision to ensure that you find, convert and keep loyal customers.
WHO?
You will enjoy this session if:
- You are a business owner, MD, or CEO or leader outside sales & marketing who wants to understand how sales and marketing work together.
- You are a marketing professional who wants to build better relationships with your sales team.
- You are a sales professional who wants to build better relationships with your marketing team.
WHY?
This workshop addresses these typical frustrations:
- We're doing loads of marketing, but not making many sales
- We have loads of sales conversations, but not enough conversions
- We're making sales, but they don't seem to stick
- Our marketing and sales team don't like each other very much
- We're building these functions in our business, and want to know how they fit together
SYLLABUS
- How do real people really buy things?
- The subtle art of stealing your neighbour's cat (and why this matters to marketing)
- It's not a sales funnel, it's a colander
- Understanding cause and effect at every step of a sale
- The six tasks of marketing
WHEN?
Upcoming Public Workshops:
- DATE | Type | Host | Venue - Book Now >
- DATE | Type | Host | Venue - Book Now >
- DATE | Type | Host | Venue - Book Now >
If these dates don't suit you, or you'd prefer to have us come to your business to run a session exclusively for your team call us on 0117 325 77 25 to arrange this with us.
All our workshops draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...
This workshop relates directly to:
- Part One: Their Thinking = Your Marketing (Ch 1 & 2)
- Workbook: Workbook One, Exercise 1
BOOKING OPTIONS
Public Workshop
This workshop runs in various locations across the UK, hosted by licensed experts from the Watertight Marketing Expert network.
In-House Workshop
We can bring this workshop to you, running it exclusively for your business, hosted by whomever in our expert network most suits your needs.
Online Course
This workshop is available as a short online course that you can work your way through in your own time, at any time.