What is marketing, and how does it support sales results?

Workshop Outcome: A clear definition of marketing, sales and service and how they all fit together


A practical session to understand how sales and marketing work together across a whole buying decision to ensure that you find, convert and keep loyal customers.


You will enjoy this session if:

  • You are a business owner, MD, or CEO or leader outside sales & marketing who wants to understand how sales and marketing work together.
  • You are a marketing professional who wants to build better relationships with your sales team.
  • You are a sales professional who wants to build better relationships with your marketing team.


This workshop addresses these typical frustrations:

  • We're doing loads of marketing, but not making many sales
  • We have loads of sales conversations, but not enough conversions
  • We're making sales, but they don't seem to stick
  • Our marketing and sales team don't like each other very much
  • We're building these functions in our business, and want to know how they fit together


  • How do real people really buy things?
  • The subtle art of stealing your neighbour's cat (and why this matters to marketing)
  • It's not a sales funnel, it's a colander
  • Understanding cause and effect at every step of a sale
  • The six tasks of marketing


Upcoming Public Workshops:

  • DATE | Type | Host | Venue - Book Now >
  • DATE | Type | Host | Venue - Book Now >
  • DATE | Type | Host | Venue - Book Now >

If these dates don't suit you, or you'd prefer to have us come to your business to run a session exclusively for your team call us on 0117 325 77 25 to arrange this with us.

"I highly recommend Watertight Marketing's Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment."
Dawn Sillett Zoomly
"Such a helpful session today - I'm putting you on my '3 Amazing things that happened' list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again."
Cara Sherliker Adeva Partners
"Bryony's Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"
Dougal Hawes, Business Development Director SmartBox Assistive Technology
“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I'd been wrestling with for over four years!"
Julie Peel, Founder & Jeweller Inspired Design
"An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!"
Jo Reid, MD Calvium

All our workshops draw on the award-winning Watertight Marketing methodology captured in the best-selling book by Bryony Thomas...

This workshop relates directly to:

  • Part One: Their Thinking = Your Marketing (Ch 1 & 2)
  • Workbook: Workbook One, Exercise 1


Public Workshop

This workshop runs in various locations across the UK, hosted by licensed experts from the Watertight Marketing Expert network.

In-House Workshop

We can bring this workshop to you, running it exclusively for your business, hosted by whomever in our expert network most suits your needs.

Online Course

This workshop is available as a short online course that you can work your way through in your own time, at any time.

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