by Peter Baynes | Bucket, Considered Purchase, Funnels and Filters, Leak #9: Where, Marketing In Action, Taps
< Back to the Blog Telemarketing is a hotly debated topic in both sales and marketing circles. It’s a bit of a love/hate relationship. Anyone who knows the Watertight Marketing methodology will know that we’re advocates of gentle permission-led...
by Stephen Bateman | Considered Purchase
Knowing how to plan top performing marketing content is essential to persuading more people to buy from you. Anyone can write content, but not all content leads to sales results. Many clients we encounter have been sold on the idea of content driving sales, but have...
by Bryony Thomas | Leak #4: No Gateway, Leak #7: Information Overload, Time Triangle
< Back to the Blog I’m not talking about PayPal or invoices here, I’m talking about what people exchange with you in return for value at different stages of a buying decision. If you can crack this, your marketing will almost always deliver for you. As...
by Bryony Thomas | Leak #8: How, Taps
Video is quickly moving into the ‘must-have’ category for even the smallest of businesses. In Touchpoint Leak 8 – How detailed in my book, Watertight Marketing – we talk about a six part matrix for ensuring your content is presented for the way...
by Bryony Thomas | Leak #8: How, Taps
In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting...