by Bryony Thomas | Affordable marketing plan
For the last few years my clarion cry this time of year has been – Do not make marketing your new year’s resolution – precisely because marketing is very much like exercise and the good intentions rarely last beyond February. But, like everyone else,...
by Bryony Thomas | Funnels and Filters, Mindful marketing measurement
I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...
by Bryony Thomas | Considered Purchase, Leak #8: How, Time Triangle, Touchpoint Leaks
< Back to the Blog Yesterday, I zoomed in on the power of visual content in your mix of materials. Today, I want to zoom back out to give you a way of planning a mix of content in different formats to ensure that you grab the attention of people who might be...
by Bryony Thomas | Funnels and Filters, Leak #7: Information Overload, Touchpoint Leaks
This is the fourth in a series of five blogs on blogging this week. A business blog is one of the simplest ways of overcoming Leak #7 (Information Overload) of the Thirteen Touchpoint Leaks. It acts as invitation information and a stepping stone between knowing who...
by Bryony Thomas | Bucket, Leak #3: No Emotional Connection, Leak #7: Information Overload, Taps, Time Triangle
This is the third in a series of five blogs on blogging this week. A business blog is one of the simplest ways of overcoming Leak #7 (Information Overload) of the Thirteen Touchpoint Leaks. It acts as invitation information and a stepping stone between knowing who you...