by Bryony Thomas | Considered Purchase, Leak #10: When, Taps
Are you worried about repetition in marketing? We often encounter an uneasiness and sense of mounting pressure in businesses where marketing includes putting out high quality content. Perhaps they’ve made a commitment to a baseline of weekly blogs, monthly...
by Rachael Wheatley | Leak #10: When, Touchpoint Leaks
I was recently asked, by the fabulous Valuable Content duo, what our most successful content of 2015 had been and why. The answer was clear. It was our simply, useful and timely Christmas Marketing Checklist. Getting your marketing timing right is so critical to...
by Bryony Thomas | Guest Post
It’s time for Christmas content. Seasonality is one of the Ss in our Three S Timing approach, and it’s that time of year, when marketing materials get a sprinkling of snow and elf-related puns abound. For some added tips, we asked three content marketing...
by Bryony Thomas | Touchpoint Leaks
Getting your timing right is a key tenet of successful marketing. Making the most of seasonal opportunities is an excellent way of creating opportunities to make a positive connection with existing customers, and reach people who don’t yet know you. The festive...
by Bryony Thomas | Leak #8: How, Taps
In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting...