by Bryony Thomas | Case Study, Marketing Strategy
← Back to Case Studies Ascentor initially engaged Watertight Marketing to undertaken a marketing transformation programme, and then went on to retain a Certified Practitioner to maintain marketing momentum. Client: Dave James, MD | www.ascentor.co.uk How the power of...
by Peter Baynes | Leak #12: What, Touchpoint Leaks
At a recent client workshop we worked on a key issue that people knew of them, but for something they now only do a little of. The mental filing in the collective minds of the market was out of date. Certified Practitioner, Peter Baynes, joined me in that session, so...
by Bryony Thomas | Leak #12: What, Taps
There are lots of ways to name a business, or a product. And, the addition of a strap line can take the name a little further. From nonsensical words, like Google, to highly descriptive names, like Compare the Market – there are just so many ways to think about...
by Bryony Thomas | Touchpoint Leaks
z Prefer to listen than to read? This post is also available over on our PodBlog I’m yet to encounter a small business that isn’t leaking profit in the way they approach their marketing. If you’re not supporting every step in a person’s buying...
by Bryony Thomas | Leak #10: When, Leak #11: Who, Leak #12: What, Leak #13: No Emotional Impact, Leak #9: Where, Taps
I’m often found telling businesses that they’ll never find a marketing silver bullet, or a magic formula to sales success. But, there’s one exception, and that’s The Awareness Equation. Applying it to your marketing is extremely powerful. It is the secret to getting...