by Bryony Thomas | Case Study, Marketing Strategy
← Back to Case Studies Ascentor initially engaged Watertight Marketing to undertaken a marketing transformation programme, and then went on to retain a Certified Practitioner to maintain marketing momentum. Client: Dave James, MD | www.ascentor.co.uk How the power of...
by Bryony Thomas | Other stuff, Taps
The first step to integrating regular articles as part of your marketing is to commit to your own blog. I’d say aiming to add something new at least weekly. Maintaining frequency is important, it forms part of what I call your Baseline Marketing Activity. It’s...
by Bryony Thomas | Leak #8: How, Other stuff, The Logic Sandwich
One my favourite books is ‘Information is Beautiful’ by David McCandless. He powerfully demonstrates how the way you present information has a direct correlation to how much people engage with it. Whilst this isn’t a new idea, the content marketing world has...
by Bryony Thomas | Other stuff, Taps
So, here it is folks. My last post of 2013, and the last excerpt from the ‘A to Z of Content Marketing Ideas’. Over the course of December, I’ve shared all 26 letters, and over 140 thoughts for you to use to prompt your own content ideas. Content...
by Bryony Thomas | Other stuff, Taps
In the first of two posts today, I’m sharing the last few ideas from my ‘A to Z of Content Marketing Ideas’. I’ll put my hands up to say that these last few letters were a challenge. But, I think I’ve managed something that might spark an...