by Bryony Thomas | Leak #8: How, Taps
Video is quickly moving into the ‘must-have’ category for even the smallest of businesses. In Touchpoint Leak 8 – How detailed in my book, Watertight Marketing – we talk about a six part matrix for ensuring your content is presented for the way...
by Bryony Thomas | Leak #8: How, Taps
In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting...
by Bryony Thomas | Considered Purchase, Leak #8: How, Time Triangle, Touchpoint Leaks
< Back to the Blog Yesterday, I zoomed in on the power of visual content in your mix of materials. Today, I want to zoom back out to give you a way of planning a mix of content in different formats to ensure that you grab the attention of people who might be...
by Bryony Thomas | Touchpoint Leaks
z Prefer to listen than to read? This post is also available over on our PodBlog I’m yet to encounter a small business that isn’t leaking profit in the way they approach their marketing. If you’re not supporting every step in a person’s buying...