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How reducing your leads can increase your profits

I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers....

Business Owner of the Year 2015: George Spence, Redspot Storage

We're delighted to award the inaugural Watertight Marketing Business Owner of the Year 2015 title to George Spence, MD of Redspot Self Storage. Read full case study here → George was the very first person to sign-up for the Watertight Marketing...

Should B2B companies use days like Valentine’s as marketing opportunities?

We’re all familiar with Valentine’s offers from florists, restaurants, jewellery retailers, or other directly related products and services. But, what about the rest of us? Can, and should, those of us in totally unrelated industries use these...

Case Study: “The skill is in knowing which are the right things”

“Our objective was two-fold. How could we improve organic growth and support our clients, and start speaking to a wider group that we don’t yet know? I also wanted a marketing process which would quickly identify what to focus on. Watertight Marketing were the most practical, understanding and in-tune with what we were trying to achieve.” Malcolm Miller, MD, RTS Group

How one person’s growing confidence can transform a business

More about Masterplan | See more Case Studies Marketing Case Study: Face for Business Product: Watertight Marketing Masterplan programme Client: Sara Parker, Marketing Manager, Face for Business “I can’t emphasise how much knowledge and perspective the...

What do your visuals say about you?

I've just come off a coaching call with a client, we're working on stemming Leak #3: No emotional connection and we got to talking about their visuals. There are two areas I ask clients to look at when considering their company's visual...

Business-to-business marketing case study: Ascentor

Business-to-business marketing case study: Ascentor Product: Marketing Consultancy, Touchpoint Leak Assessment and the on-going support of a Watertight Marketing Accredited Consultant Client: Dave James, MD | How the power of...

Hard-sell only works once

Case Study | KashFlow (, providers of online accounting software for small businesses, exhibited at business events in their early days. They took experienced salespeople and targetted them on sign-ups secured on the day....

The branding experts who launched a new name in a crowded market

Marketing Case Study: Brand51 Product: Webschool, Touchpoint Leak Assessment with Ros Conkie Client: Faith Pennycook, Marketing Manager and Mark Guatieri, Senior Designer, Brand51 When you are immersed in your own business you sometimes...

Teacher training business gives top marks to Watertight Marketing

“Before we started working with Watertight Marketing we were very reactive — if you could even call it marketing. Accredited Consultant, Kara Stanford, gave us focus, and then suggested we start the Masterplan programme. It’s been a highly positive and profitable process.” Mary Chapman, Director, Dragonfly Training

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