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How one person’s growing confidence can transform a business

More about Masterplan | See more Case Studies Marketing Case Study: Face for Business Product: Watertight Marketing Masterplan programme Client: Sara Parker, Marketing Manager, Face for Business “I can’t emphasise how much knowledge and perspective the...

Hard-sell only works once

Case Study | KashFlow (www.kashflow.com), providers of online accounting software for small businesses, exhibited at business events in their early days. They took experienced salespeople and targetted them on sign-ups secured on the day....

Case Study: “The skill is in knowing which are the right things”

Automotive consultancy finds their marketing roadmap Product: Accredited Consultant support, Touchpoint Leak™ Assessment  Client: RTS Group, Malcolm Miller, MD rtsgroup.com  “Our objective was two-fold. How could we improve organic growth and support our clients, and...

Masterplan’s structured approach leads to a ten-fold increase in business

Case study: Andy Nickerson photography on the Watertight Marketing Masterplan programme. The Masterplan programme has taken them from a yo-yo marketing diet to a considered and structured approach, leading to a ten-fold increase in business.

Marketing Case Study: Who has the power of veto?

Business-to-Business Marketing Case Study: MRG Systems Product: Watertight Marketing Touchpoint Leak™ Assessment, with Accredited Consultant Joshua Morse Client: Darren Macdonald, Head of Sales, MRG Systems, www.mrgsystems.co.uk How a simple question completely...

How reducing your leads can increase your profits

I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers....

Case Study: "My marketing just wasn’t working"

Case Study: Julian Farmer, MD - Ambassador Home Extensions Product: Watertight Marketing Masterplan programme, Accredited Consultant support, Online Touchpoint Leak™ Assessment Client: Ambassador Home Extensions,...

Should B2B companies use days like Valentine’s as marketing opportunities?

We’re all familiar with Valentine’s offers from florists, restaurants, jewellery retailers, or other directly related products and services. But, what about the rest of us? Can, and should, those of us in totally unrelated industries use these...

What do your visuals say about you?

I've just come off a coaching call with a client, we're working on stemming Leak #3: No emotional connection and we got to talking about their visuals. There are two areas I ask clients to look at when considering their company's visual...

Marketing case study: Fashion photographer focuses on her ideal client

Solopreneur Marketing Case Study: Amanda Thomas, Photographer Product: Watertight Marketing Masterplan Programme - Virtual Level. Client: Amanda Thomas, amandathomasphotographer.co.uk The Masterplan process has made me focus on exactly who I...

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