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The storage company that made room for new marketing ideas

Marketing Case Study: Redspot Self Storage Product: Touchpoint Leak Assessment, Marketing Masterplan Programme, and consulting with Cheryl Crichton Client: George Spence, MD, Redspot Self Storage When every penny you spend on marketing is your...

The branding experts who launched a new name in a crowded market

Marketing Case Study: Brand51 Product: Webschool, Touchpoint Leak Assessment with Ros Conkie Client: Faith Pennycook, Marketing Manager and Mark Guatieri, Senior Designer, Brand51 When you are immersed in your own business you sometimes...

Business Owner of the Year 2015: George Spence, Redspot Storage

We're delighted to award the inaugural Watertight Marketing Business Owner of the Year 2015 title to George Spence, MD of Redspot Self Storage. Read full case study here → George was the very first person to sign-up for the Watertight Marketing...

Should B2B companies use days like Valentine’s as marketing opportunities?

We’re all familiar with Valentine’s offers from florists, restaurants, jewellery retailers, or other directly related products and services. But, what about the rest of us? Can, and should, those of us in totally unrelated industries use these...

Hard-sell only works once

Case Study | KashFlow (, providers of online accounting software for small businesses, exhibited at business events in their early days. They took experienced salespeople and targetted them on sign-ups secured on the day....

Masterplan’s structured approach leads to a ten-fold increase in business

“The Watertight Marketing book clicked — it was easy to follow and a great way for us to learn about marketing. That’s why we chose to do the Masterplan course and, as a result, I’m a lot more confident this year. We’ve seen a massive ten-fold increase in business and had the best start to a year ever. Best of all, we know it’s repeatable.” Andy Nickerson, owner, Andy Nickerson Photography

Case Study: “The skill is in knowing which are the right things”

“Our objective was two-fold. How could we improve organic growth and support our clients, and start speaking to a wider group that we don’t yet know? I also wanted a marketing process which would quickly identify what to focus on. Watertight Marketing were the most practical, understanding and in-tune with what we were trying to achieve.” Malcolm Miller, MD, RTS Group

Turnover doubles for Audenza (prev. MiaFleur) — the stylish family business

More about Masterplan | See more Case Studies eCommerce Marketing Case Study: Audenza Product: Marketing Masterplan, Watertight Marketing Accredited Consultant Client: Hollie Brooks, Co-founder, Audenza (previously MiaFleur) By a combination of hard work and...

Teacher training business gives top marks to Watertight Marketing

“Before we started working with Watertight Marketing we were very reactive — if you could even call it marketing. Accredited Consultant, Kara Stanford, gave us focus, and then suggested we start the Masterplan programme. It’s been a highly positive and profitable process.” Mary Chapman, Director, Dragonfly Training

Marketing Case Study: Who has the power of veto?

Business-to-Business Marketing Case Study: MRG Systems Product: Watertight Marketing Touchpoint Leak™ Assessment, with Accredited Consultant Joshua Morse Client: Darren Macdonald, Head of Sales, MRG Systems, How a simple question completely...

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