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Case Study: "My marketing just wasn’t working"

Case Study: Julian Farmer, MD - Ambassador Home Extensions Product: Watertight Marketing Masterplan programme, Accredited Consultant support, Online Touchpoint Leak™ Assessment Client: Ambassador Home Extensions,...

Business-to-business marketing case study: Ascentor

Business-to-business marketing case study: Ascentor Product: Marketing Consultancy, Touchpoint Leak Assessment and the on-going support of a Watertight Marketing Accredited Consultant Client: Dave James, MD | www.ascentor.co.uk How the power of...

The branding experts who launched a new name in a crowded market

Marketing Case Study: Brand51 Product: Webschool, Touchpoint Leak Assessment with Ros Conkie Client: Faith Pennycook, Marketing Manager and Mark Guatieri, Senior Designer, Brand51 When you are immersed in your own business you sometimes...

Marketing Case Study: Who has the power of veto?

Business-to-Business Marketing Case Study: MRG Systems Product: Watertight Marketing Touchpoint Leak™ Assessment, with Accredited Consultant Joshua Morse Client: Darren Macdonald, Head of Sales, MRG Systems, www.mrgsystems.co.uk How a simple question completely...

What do your visuals say about you?

I've just come off a coaching call with a client, we're working on stemming Leak #3: No emotional connection and we got to talking about their visuals. There are two areas I ask clients to look at when considering their company's visual...

Experts on the past. Now with a plan for the future.

Case Study: Explaining History Product: Marketing Masterplan Client: Nick Shepley, MD, Explaining History Building a publishing business from scratch and with no knowledge of marketing has been tough. We’ve made mistakes but are now learning...

Should B2B companies use days like Valentine’s as marketing opportunities?

We’re all familiar with Valentine’s offers from florists, restaurants, jewellery retailers, or other directly related products and services. But, what about the rest of us? Can, and should, those of us in totally unrelated industries use these...

Marketing case study: Fashion photographer focuses on her ideal client

Solopreneur Marketing Case Study: Amanda Thomas, Photographer Product: Watertight Marketing Masterplan Programme - Virtual Level. Client: Amanda Thomas, amandathomasphotographer.co.uk The Masterplan process has made me focus on exactly who I...

How reducing your leads can increase your profits

I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers....

Turnover doubles for MiaFleur — the stylish family business

More about Masterplan | See more Case Studies eCommerce Marketing Case Study: MiaFleur Product: Marketing Masterplan, Watertight Marketing Accredited Consultant Client: Hollie Brooks, Co-founder, Audenza (previously MiaFleur) By a combination of hard work...

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