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Further Reading for Part Two

Further Reading for Part Two

Part Two of Watertight Marketing dives deeper into how people make their way through a buying decision, exploring what they look for in terms of messages, when and how they look for it, and the third parties they turn to. These books are also useful for fleshing this...

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Further Reading for Part Four

Further Reading for Part Four

Part Four of Watertight Marketing equips you to set an effective marketing budget, a robust measurement framework and get the mindset that maintains momentum. These other books will help you go deeper on these topics. ~ Bryony Thomas, Author | Watertight Marketing...

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Further Reading for Part Three

Further Reading for Part Three

Part Three of Watertight Marketing is where we get really practical in showing you the proven tweaks to your marketing leaks. There are over 41 key techniques for you to consider. These other books will help you implement the ones you choose. ~ Bryony Thomas, Author |...

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Further Reading for Part One

Further Reading for Part One

Part One of Watertight Marketing is about two things, how real people really buy things, and assessing how well your marketing supports that. It looks at what slows buying decisions down and gives an introduction to typical buying journeys. These books are also...

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Marketing in survival mode

Marketing in survival mode

I hesitated to share these tips for worry of adding the noise and confusion out there at the moment. We seem to be awash with advice on how to navigate the unknown from people who've never done it before. Now, I've approached this from the perspective of having had...

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Is this book for you?

Is this book for you?

More step-up than start-up There are lots of books about starting a business. There aren’t so many about staying in business. And, even fewer that support you as you seriously step things up. To get the most from this book, you’re most likely an established SME, or an...

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Why should you invest in marketing when sales are soaring anyway?

Why should you invest in marketing when sales are soaring anyway?

10 reasons to invest in a marketing operation when times are good…
“Most of the businesses that we work with on a marketing transformation have a sales team. In fact, most have an excellent sales team on whom the growth to that point can be credited. Further to this, in many of our most committed clients, the sales are already soaring. In working with CEOs, MDs, and Sales Directors in this context, it’s natural to question why they need marketing at all.” ~ Bryony Thomas, Author | Watertight Marketing

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Is it time to Validate Concerns rather than Overcome Objections?

Is it time to Validate Concerns rather than Overcome Objections?

If we take the perspective that 1) Most third parties who have an opinion about a purchase decision at this stage in the process have the best interests of the buyer in mind; 2)Their opinion makes complete sense from their perspective; and that, 3)Nobody likes being told that they’re wrong… then looking again at the wisdom of Objection Handling can turn your thinking inside out.

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WHAT'S NEW IN THE SECOND EDITION??

The second edition of the Watertight Marketing book will be released on 31st March 2020.

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