The Blog
Critical ways brands can improve the quality of their customer interactions
Will this new client energise your business?
How to keep up with digital marketing
This month, members of our Facebook Group voted for me to focus on the topic of 'Digital Marketing: Keeping up with trends and choosing the right platforms'. The sense I got in the group and from discussions with clients is that there is a looming sense of always...
Can you grow a business without spending money on marketing?
Making time for marketing with a default diary
If I had a pound for every time I'd heard an ambitious business owner, or those in their team, tell me that they struggle to make time for marketing, I truly would be a very rich woman. Time is our most precious resource, and in a fast-growing business the competing...
Can your potential buyers picture your products?
One to the key tasks of your marketing is to help your customers to get a sense of what it would be like to work with you, or own your products, before they become a customer. In the Watertight Marketing methodology, we talk about this specifically as part of the...
How do you find clients that sustain you energetically and financially?
For many of our clients, it's not necessarily that they need more clients, it's that they need more of the right clients. And, in many more cases, once this has been clearly defined and a strategy put in place to reflect it, they end up getting more anyway. In this...
Is your sales forecast a living tool that drives confident decisions?
8 practical reasons to create a vision board for your business
Would you like to spend a month a year in Bali?
We often ask business owners to visualise their perfect day. This can result in them thinking about what their ideal year would look like. A nice holiday, or spending even longer away from the business, is high on their lists. Whatever stage of set-up, or...
Marketing and sales – what’s the difference?
There's a perennial debate if you've hung around marketing and sales people for long enough, and that is "What is marketing, and what is sales?" For me, marketing is the process of taking your goods and services to market. For many others, marketing is...
What are sustainable sales results?
We talk about marketing that underpins sustainable sales results. So, let's explore exactly what we mean by that, and why it's so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be sustainable if...