The Blog
How do you find clients that sustain you energetically and financially?
For many of our clients, it's not necessarily that they need more clients, it's that they need more of the right clients. And, in many more cases, once this has been clearly defined and a strategy put in place to reflect it, they end up getting more anyway. In this...
read more
Is your sales forecast a living tool that drives confident decisions?
Building out a sales forecast is a key foundation in informing confident decisions about your business, not least your marketing activity. So often, this is an annual, and largely academic, exercise. Embracing your sales forecast as a living tool for your business is essential for long-term growth.
read more
8 practical reasons to create a vision board for your business
It’s that time of year when social streams are awash with people setting goals for their year ahead. Lots of people will have spent a few happy hours cutting a sticking to create a vision board for their life, and crafting daily mantras to manifest what they’ve pictured. Just as many will dismiss the idea as a load of hokum. Here’s what I think…
read more
Would you like to spend a month a year in Bali?
We often ask business owners to visualise their perfect day. This can result in them thinking about what their ideal year would look like. A nice holiday, or spending even longer away from the business, is high on their lists. Whatever stage of set-up, or...
read more
Marketing and sales – what’s the difference?
There's a perennial debate if you've hung around marketing and sales people for long enough, and that is "What is marketing, and what is sales?" For me, marketing is the process of taking your goods and services to market. For many others, marketing is...
read more
What are sustainable sales results?
We talk about marketing that underpins sustainable sales results. So, let's explore exactly what we mean by that, and why it's so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be sustainable if...
read more
Sales funnels don’t exist – a marketing lesson from The Matrix
I’m going to take a wild guess that you’ve heard of a sales funnel. The last time I did a search for ‘sales funnel’ on Google there were 18 million results so it really is quite a ubiquitous term. The thing is, it’s also a really dangerous one. Metaphor...
read more
Systems that support every step of the sale
Many of the businesses we work with have grown organically, and many resist systemisation as a way of hanging on to their humanity. There's often a rumbling feeling that systems and process stifle creativity and take the fun out of things. This can mean a...
read more
Creating your marketing team – one job role at a time
As businesses grow, there comes a point when marketing needs to be brought into a business as a core skill. Doing this consciously is something we often support clients with. Accredited Consultant, Kara Stanford, shares her experience to the sequence of...
read more
How good marketing supports your investment pitch
The businesses that get the most from using the Watertight Marketing methodology to structure their marketing operations, and get a common language into their organisation, are typically those looking to seriously scale things up. This is where...
read more
Marketing messages are often meaningless. Scenarios almost always make sense.
We're not going to be the first or last to say that you need to focus on emotional marketing messages to get a response. In using our Logic Sandwich™ messaging framework, we ask clients to focus on on 'away-from' emotional triggers to get a...
read more
How to get marketing done when you simply don’t have time
Of all the grumbles we hear from people in growing businesses, making time for marketing is chief amongst them. It's vanishingly rare to find someone who doesn't have enough marketing ideas. It's having the time to implement the, frankly...
read more