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Are you suffering from marketing FOMO?

Are you suffering from marketing FOMO?

Almost every marketer I’ve ever really got to know has had nagging voices of doubt about what they’re doing. In this post, I take a look at marketing FOMO and other gremlins that hold us back from making the right marketing happen.

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Functional, and not too embarrassing

Functional, and not too embarrassing

As a recovering perfectionist (a lifetime struggle), I have to remind myself often. And so, ‘functional, and not too embarrassing’ has become a bit of a mantra.

I share this with all my clients, and it’s in the book, as the first bar to aim for with a new marketing tool or technique. That means being ok with putting stuff live that might be just a little bit embarrassing. (I know, hard right?!)

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Agency, consultant or employee?

Agency, consultant or employee?

Two MDs have asked me the same question in the last two weeks… ‘We’re at the stage where we need to get more structured with our marketing, should we appoint an agency, retain a consultant or hire an employee?’ This post explores each route and the common pitfalls we see.

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Do you have the tools to match your skills?

Do you have the tools to match your skills?

You can grow a business on sales skills alone, but why would you make your life harder than it needs to be. Investing in tools to match your skills will get you further faster. In this post, Bryony looks at the difference between tools and skills and why a scaling business needs both.

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Marketing in survival mode

Marketing in survival mode

I hesitated to share these tips for worry of adding the noise and confusion out there at the moment. We seem to be awash with advice on how to navigate the unknown from people who've never done it before. Now, I've approached this from the perspective of having had...

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Is this book for you?

Is this book for you?

More step-up than start-up There are lots of books about starting a business. There aren’t so many about staying in business. And, even fewer that support you as you seriously step things up. To get the most from this book, you’re most likely an established SME, or an...

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