The Blog
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The life of a lonely marketer
When your ‘marketing team’ consists of one person, there are some unique challenges for them to face. Many solo marketers find themselves struggling to be effective and productive in their role, precisely because they’re on their own. This post looks at ten key challenges, and what to do about them.
Kicking the Yo-Yo Marketing Habit
The first diagram you come to in the Watertight Marketing book is of Yo-Yo Marketing. In this post, Bryony explores why this pattern of activity so often emerges in a business, and what to do about it.
Are you suffering from marketing FOMO?
Almost every marketer I’ve ever really got to know has had nagging voices of doubt about what they’re doing. In this post, I take a look at marketing FOMO and other gremlins that hold us back from making the right marketing happen.
Functional, and not too embarrassing
As a recovering perfectionist (a lifetime struggle), I have to remind myself often. And so, ‘functional, and not too embarrassing’ has become a bit of a mantra.
I share this with all my clients, and it’s in the book, as the first bar to aim for with a new marketing tool or technique. That means being ok with putting stuff live that might be just a little bit embarrassing. (I know, hard right?!)
Agency, consultant or employee?
Two MDs have asked me the same question in the last two weeks… ‘We’re at the stage where we need to get more structured with our marketing, should we appoint an agency, retain a consultant or hire an employee?’ This post explores each route and the common pitfalls we see.
Tackling the marketing ‘should do’ list
How do you move those key marketing tasks from your ‘should do’ list to ticked off and delivering for your business? Bryony Thomas gives a rundown of the best ways to get stuff done.
Do you have the tools to match your skills?
You can grow a business on sales skills alone, but why would you make your life harder than it needs to be. Investing in tools to match your skills will get you further faster. In this post, Bryony looks at the difference between tools and skills and why a scaling business needs both.
Marketing in survival mode
I hesitated to share these tips for worry of adding the noise and confusion out there at the moment. We seem to be awash with advice on how to navigate the unknown from people who've never done it before. Now, I've approached this from the perspective of having had...
Is this book for you?
More step-up than start-up There are lots of books about starting a business. There aren’t so many about staying in business. And, even fewer that support you as you seriously step things up. To get the most from this book, you’re most likely an established SME, or an...
What’s new in the second edition?
Author, Bryony Thomas, walks you through 10 things that are new in the second edition of Watertight Marketing.
How Inside Travel Group got their marketing stars aligned
“A printed copy of the Watertight Marketing Team Alignment and Benchmark engagement report has been on my desk permanently since I received it well over a year ago because we refer to it all the time as a guiding light for our ongoing marketing decisions.” Simon King, Director
What skills does a marketing director need to be really effective?
A typical client for a full Watertight Marketing Transformation Programme has typically just recruited, or is about to recruit, into their first marketing leadership role. That is, their first head of marketing or marketing director as a key strategic member of the team. Finding the right person is rarely simple. Let’s explore why this is.