The Blog
Can you grow a business without spending money on marketing?
We help people to out-think, rather than out-spend, their competition. In fact, a number of business owners come to us saying that they spend no money on marketing at all. This is either because business comes to them via referral, or because they do it themselves and haven’t counted their time as a cost to the business. So, here’s the question… can you, and should you, grow a business on free marketing?
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Making time for marketing with a default diary
If I had a pound for every time I'd heard an ambitious business owner, or those in their team, tell me that they struggle to make time for marketing, I truly would be a very rich woman. Time is our most precious resource, and in a fast-growing business the competing...
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Can your potential buyers picture your products?
One to the key tasks of your marketing is to help your customers to get a sense of what it would be like to work with you, or own your products, before they become a customer. In the Watertight Marketing methodology, we talk about this specifically as part of the...
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Teacher training business gives top marks to Watertight Marketing
“Before we started working with Watertight Marketing we were very reactive — if you could even call it marketing. Accredited Consultant, Kara Stanford, gave us focus, and then suggested we start the Masterplan programme. It’s been a highly positive and profitable process.” Mary Chapman, Director, Dragonfly Training
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How do you find clients that sustain you energetically and financially?
For many of our clients, it's not necessarily that they need more clients, it's that they need more of the right clients. And, in many more cases, once this has been clearly defined and a strategy put in place to reflect it, they end up getting more anyway. In this...
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Is your sales forecast a living tool that drives confident decisions?
Building out a sales forecast is a key foundation in informing confident decisions about your business, not least your marketing activity. So often, this is an annual, and largely academic, exercise. Embracing your sales forecast as a living tool for your business is essential for long-term growth.
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Case Study: “The skill is in knowing which are the right things”
“Our objective was two-fold. How could we improve organic growth and support our clients, and start speaking to a wider group that we don’t yet know? I also wanted a marketing process which would quickly identify what to focus on. Watertight Marketing were the most practical, understanding and in-tune with what we were trying to achieve.” Malcolm Miller, MD, RTS Group
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8 practical reasons to create a vision board for your business
It’s that time of year when social streams are awash with people setting goals for their year ahead. Lots of people will have spent a few happy hours cutting a sticking to create a vision board for their life, and crafting daily mantras to manifest what they’ve pictured. Just as many will dismiss the idea as a load of hokum. Here’s what I think…
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Would you like to spend a month a year in Bali?
We often ask business owners to visualise their perfect day. This can result in them thinking about what their ideal year would look like. A nice holiday, or spending even longer away from the business, is high on their lists. Whatever stage of set-up, or...
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Marketing and sales – what’s the difference?
There's a perennial debate if you've hung around marketing and sales people for long enough, and that is "What is marketing, and what is sales?" For me, marketing is the process of taking your goods and services to market. For many others, marketing is...
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What are sustainable sales results?
We talk about marketing that underpins sustainable sales results. So, let's explore exactly what we mean by that, and why it's so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be...
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Sales funnels don’t exist – a marketing lesson from The Matrix
I’m going to take a wild guess that you’ve heard of a sales funnel. The last time I did a search for ‘sales funnel’ on Google there were 18 million results so it really is quite a ubiquitous term. The thing is, it’s also a really dangerous one. Metaphor...
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